Fabulous Floral Flat Lays
Got broken stems? Don’t cry! You have the building blocks for a hot new trend: floral flat lays.
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Sorry Seems to be the Hardest Word
Unless you gave up all media for Lent, you’ve no doubt heard about the United Airlines fiasco in which a paid passenger was dragged off a plane to be replaced by a United employee who needed a seat. The incident — caught on camera, of course — prompted millions of angry comments, a presumptive mass
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Floral Art Steals the Show in Raleigh
Last week in Raleigh, roughly 15,000 people saw flowers in a new light: as a gorgeous medium that can be molded into fine art.
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Social Media Campaign Shares Ideas, Puts Designers in the Spotlight
You ought to be in pictures — well, advertisements. That’s the message Smithers-Oasis North America, a manufacturer of floral foam products, adhesives, decorative wire, bouquet holders, and other accessories, wants to send floral designers. Since January 2016, the company has run a social media contest seeking prospective designs and florists to feature in its magazine ads.
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Professional Photographers Put Your Designs in the Best Light
Think about your latest batch of mail. Chances are, there was a catalogue or two in the stack. Every time I flip through a catalogue, regardless of the retailer, I suddenly find myself craving all manner of goods. Why? Because the products have been carefully staged and photographed to look devastatingly appealing and useful. Oh,
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FTD Campaign Celebrates Inspiring Women
Throughout the month of March, FTD is urging people to recognize the influential women in their lives and show their appreciation with flowers.
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Mayesh Workshop Offers Design Lessons, Business Advice and More
Calling all Midwestern florists: there’s a killer workshop heading your way soon that will expand your design repertoire, sharpen your photography skills, offer a simple tactic for sticking to your budget, and leave you with three gorgeous designs to brighten your shop (or home) along with accompanying photos for your portfolio.
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Schwanke Shows Western Michiganders the Power of Flowers
Imagine an event that demonstrates the joy of working with, giving, and receiving flowers; draws attention to International Women’s Day; and raises money for local charities. That’s the gist of the uBloom Flower Power Challenge, which kicks off the West Michigan Home and Garden Show tonight in Grand Rapids. J Schwanke, AAF, AIFD, PFCI, founder
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The Benefits of Benevolence Programs
On Valentine’s Day, the staff of The Society of American Florists—employees who typically work behind the scenes to advance the industry—got in on the action by delivering flowers to seniors in two assisted living communities in Alexandria, Virginia. The SAF workers were among 500 volunteers (dubbed “Cupid’s Crew”) with Wish of a Lifetime, a nonprofit
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Florida Florist’s Designs Appear on Netflix Hit Show
If you’ve caught any episodes of Bloodline, the thrilling family drama on Netflix starring Kyle Chandler and Sissy Spacek, you’ve likely experienced a little real estate envy. (It’s only natural: in reality, the Rayburn family’s house is The Moorings Village and Spa, a luxury resort that rents rooms for up to $3,000 a night!) If you’re a fan and a florist,
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Hats ON For Bobbi
The industry has lost an icon. Barbara “Bobbi” Ann Ecker Blatchford died Friday, February 3, leaving behind two children and legions of fans throughout the world. Over the weekend, social media exploded with tributes to the inimitable Bobaloo.
Floral Strategies Turns 20, Shakes Up Webinar Series
An industry leader in business education and sales training, Floral Strategies has hit a milestone and is celebrating by overhauling its popular webinar series to better serve florists.
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