Who’s ready for prom?! Just kidding — let’s focus on one occasion at a time. Nonetheless, it’s worth taking five minutes to bookmark a new research study to revisit once you come down from the Valentine’s Day high.
Research Study Delves into Millennials’ Minds Read More »
A Texas florist is soliciting goofy stories from guys who ticked off their wives and girlfriends. The winner will receive an over-the-top Valentine’s gift.
Texas Florist to Pardon Biggest Bonehead Read More »
With one month to go, you’re no doubt in full-on Valentine’s Day mode. Your customers, though, are still coming down from the Thanksgiving/Christmas/Hannukah/New Year’s high. Their inboxes and social media feeds have been bombarded with sales messages for the various holidays. Hit them with a hard sell now (save the occasional email offering a discount
3 V-Day Marketing Ideas to Work on Now Read More »
More than 90 million people made New Year’s resolutions last week and statistics suggest that only 8 percent (!) will adhere to them. Whether you vowed to log more miles on the treadmill or consistently update your blog, your dreams can become reality if you approach them logistically. After all, a goal without a plan is called
How to Make Your New Year’s Resolutions Stick Read More »
Alas, the holiday season is coming to a close. Let’s bid it adieu with a virtual tour of Europe’s famous Christmas markets, courtesy of Kathy Dudley, owner of The Bloomery in Butler, Pennsylvania. She shared some fabulous photos and observations that Florist 2.0 readers can digest now and use for inspiration in December 2017.
(Pennsylvania Florist’s) Christmas Vacation Read More »
Seeing is believing. In Gainesville, Florida, a barbecue company wanted to expand its wedding business, but found the message, “We cater–and do more than just BBQ,” wasn’t catching on. So they decided to host a mock wedding to show newly engaged couples just what they could do.
Big Fat Fake Wedding Captivates Couples Read More »
“You might not remember me…” Raise your hand if you’ve ever started an email with this — let’s be brutally honest — LAME and passive phrase. (Oh. So. Many. Times. UGH.) Did you hear back from the person you hoped to connect with? I sure didn’t. The holiday season is in full force and, with it, parties
How to Write a Networking Email with Teeth Read More »
By now, you surely know that the goal of social media marketing is traffic. The more likes, comments, tags and shares you get, the better your brand’s visibility. You show up in more customers’ newsfeeds, which leads to even more traffic. “That creates a storm of Google-goodness and that gets you gets you ranked higher in
Psychological Triggers That Make People Like and Share Content Read More »
Thanksgiving, traditionally, is celebrated with family. But the sentiment of the holiday—gratitude—should not be reserved just for your flesh and blood, but spread around as much as possible. With only five weeks remaining in 2016, it’s a fine time to get introspective. Who has had your back this year? Who’s introduced you to new ideas and opportunities?
Let Us Give Thanks for Our Tribes Read More »
In Guelph, Ontario, Robyn Scott is courting customers ready to deck the halls with a series of design workshops. Over the next three weeks, the owner of Blooms & Flora will offer hands-on lessons, priced at $95 to $135, for those interested in creating hand-tied bouquets, holiday urns, wreaths, wall hangings, mantle designs, and holiday
Build a Following with Floral Workshops Read More »
Just in time for the holiday rush and the start to engagement season, Saskatchewan florist Poppy Parsons, AIFD, CAFA, got some great free publicity—thanks to friendships she’s formed with vendors in her community.
Networking Lands Saskatchewan Florist on Province-Wide Blog Read More »
On Wednesday, October 26, Karin’s Florist turned 60—a milestone birthday that more than 20,000 people in Vienna, Virginia cheered. “When we started planning about a year ago, we realized the anniversary coincided with the city’s Halloween parade and knew we had to capitalize on it,” said President Maris Angolia, AAF. The staff immediately began brainstorming
Virginia Florist Hosts Regal Birthday Party Read More »
