Oscar K

Pinterest is becoming one of the most trafficked and popular social media websites online, and for good reason too: the traffic converts particularly when your niche thrives on visuals. As florists, using Pinterest can significantly contribute to your bottom line.

When it comes to marketing online, too many florists are still completely ignoring the powerful online marketing tool called Pinterest. Based on the concept of pinning pictures to a board, Pinterest is a picture based website dedicated to user generated images.

Many florists typically struggle with social media marketing. Not just because it involves frequent participation, but because it also takes up a significant amount of our time. So, what can you do to make your social media marketing more effective and in less time? Most importantly, how can you get even more revenue, increased brand reach and visibility… all without necessarily increasing the amount of time you spend on the platforms? Well, the following practical suggestions should help.

Start Shooting Videos

Okay, don’t let this scare you. You don’t need a video recording equipment, expensive cameras or microphones. If you can afford them, fine. If you can’t, don’t sweat it. Your phone’s camera on a stand will do the trick.

The good thing about videos is that it is real and effective. People get to see who you are and identify the person behind the brand. The days of being faceless entities are long gone –at least for florist shops. Tell a story, teach your audience a unique floral decoration style, show them which flowers are perfect for which occasion and teach them catchy floral arrangements.

Small businesses are losing access to at least 80% of their fan base and people suddenly have to pay if they want to get a message out to all their fans and friends on Facebook.

Social media marketing isn’t just about looking for and identifying smart ways to motivate and keep your audience engaged. Sure, that’s an essential aspect, but it is also about pre-empting their needs or being in their faces as frequently and as unobtrusively as possible. We all know that the best defense is a good offense.

Have you considered adding a social media resolution? If you haven’t, maybe we can help. Feel free to adopt one or more of these resolutions.

Social media marketing when used effectively can create a horde of raving fans, product and service evangelists, and most importantly, increase your profits tremendously.