theRKF

…And what your opening line should be Christmas lights are out and so are the carolers. To the florist who works in weddings, these signs mean something very significant: booking season has arrived. At Twisted Willow Design, we book approximately 70% of our weddings from December to early February. How do these prospects come about?

When people think of marketing, they think of sleazy salesman equipped with lies and snake oil. They think of the unfavorable times that their wallets were gutted by unfulfilled promises. They think of dishonest corporate culture that is filled to the brim cold, often robotic, ideas and slogans. People do not think fondly of marketing.

The dust is settling after Mother’s Day week, which means this is the time when florists will be reflecting on and examining the week that just went by. Smart florists will be following the advice of guys like Tim Huckabee and Bill Schodowski who routinely preach having a prompt post-holiday staff meeting to discuss and

Here is our webinar from April 16, 2014, showing how real local florists can gain a plethora of legitimate online reviews from real customers.