According to studies, the concept of being “unbiased” is merely hypothetical. Every decision that a person makes involved two mental activities – the rational or logical mind and the irrational or emotional mind. However, as neuroscientist Antonio Damasio found out, people with injury or structural damage in the part of brain that controls emotions cannot […]
There’s No Such Thing As An Unemotional Decision Read More »
Using content is the best and the most reliable way of persuading customers to go through the buying cycle. So, what exactly is the buying cycle? The best way of understanding the concept is to break it down into different stages. The process starts by making potential customers aware of your business and progresses into
Using Content to Guide Your Customers through the Buying Cycle Read More »
The psychology of a customer ultimately influences her purchasing decision. So, you can begin from this end of the sales process and gain more clients within a short span of time. Playing on the psychological advantage is effective for every product, be it a computer or furniture, but can be particularly effective when you sell flowers. One
Psychological Selling Tips for Writing Compelling Copy Read More »
It’s no secret that content engagement is a crucial part of every retailer’s web marketing strategy, but how do you know when users are actually being engaged? It seems intuitive enough that you would need a powerful way to track both static (blog posts, articles, etc) and dynamic (videos, podcasts, animation) types of content. For
Content Tracking with Google Analytics Read More »
Google Analytics is hugely under-utilized though it has very useful features. One of these is the ability to create custom reports that display only the data that you or your customers want to see. Custom reports let you filter your metrics based on a number of factors, as well as your own chosen settings. They are created by combining
Creating Custom Reports in Google Analytics Read More »
As all online retailers know, search engine optimization (SEO) is essential for attracting traffic. More traffic leads to more sales, which makes SEO a worthwhile investment for all retail florists. But how do you know that your SEO strategy is working as well as it could? Google Analytics can help you to assess your SEO
Using Google Analytics to Assess and Improve SEO Read More »
A well-planned advertising campaign – whether through paid search like AdWords, social media, or even content marketing – can bring in a lot of traffic to your site, hopefully leading to more sales and more profits. But how do you know your advertising campaign is working as it should be? In this post, we’ll take
Using Google Analytics to Assess the Effectiveness of Your Advertising Campaign Read More »
As a business owner you know how important it is to track key aspects of your business. However, most florists are not comfortably familiar with reading and understanding website date, or knowing which data points are more important than others. If you are not tracking the most critical metrics, you will have no way of knowing how
Online Marketing Metrics You’d Better Be Keeping An Eye On Read More »
Most of the discussion about online marketing focus on bringing people to your website, but the goal of marketing is not views – it’s sales. That’s why it is so important to pay attention to your conversion optimization – getting as many visitors converted to customers as possible. One important step in getting conversions is
Using Google Analytics’ Goals and Funnels for Conversion Optimization Read More »
Google Analytics is a powerful program for examining website performance, but there are times when slicing and parsing historical data is not enough. GA’s Real-Time reports give you a live look at what customers are doing on your website right now. These real-time metrics provide up-to-the-minute reports on many aspects of website performance and popularity, and a
Using Google Analytics to Look At Real-Time Metrics Read More »
Google Analytics is a free, massively popular analytics program for tracking a number of website performance features. While ‘landing page’ can be used to refer to a specially crafted marketing page, in this context it simply means the page on which a visitor first arrives when coming from another website or search engine. This may be
Using Google Analytics to Report On Landing Pages Read More »
In the world of small business today a dedicated web presence is a necessity for success. Using social media, having an interactive and informative website and providing your customers with an incentive to visit are all excellent tools to build you business and expand your online presence. Google+ has just made this easier for small
Google+ Cover Photos & Profile Images – A Florist’s Opportunity Read More »
