When it comes to web design, people will judge a book by its cover. Your company will be judged by the quality of its design. First-time perceptions of your business will directly correlate with your web presence, functionality and aesthetics. This alone can make-or-break your conversions.
The Best Tips for Improving your Website Layout Read More »
Let’s say we have two florists. One who is afraid of changing anything on his website, in fear of negatively influencing the good/decent results that he’s been getting. And we have another florist who, unlike his counterpart, is relentless in optimizing his web presence, and is not satisfied until he achieves great results. One florist
How Split Tests Can Boost Your Conversions Read More »
Online reviews are important. How important? Based on a recent study with over 1,000 participants, 90% said that their buying decisions were directly influenced by a positive review, and 86% of them said that a negative affected their views about certain products. The quality and quantity of your business’ reviews are paramount. Whether you are
How to Maintain and Strengthen Your Online Reputation Read More »
There are 25 million active small business pages on Facebook. That tells us a few things: When it comes to selling and marketing online, Facebook is the juggernaut of social media. And if you have not used Facebook as a marketing platform, you need to start. Just like other forms of marketing, you will run
The 3 Most Common Facebook Mistakes, and How to Avoid Them Read More »
Email marketing isn’t just blasting your offers to your list. An email list can be used to take care of customer service and retention, brand building, and generating useful data about your client/prospect base. All of this, either directly or indirectly, can lead to more sales. If every email you send to a customer or
The Promotional Email: 3 Types of Emails You Should be Sending to Your List Read More »
The subject line is the primary factor that decides if your emails get opened. If your subject is weak, your email campaign is guaranteed to underperform. The subject line will tell the reader whether he should, or shouldn’t, open your email. It tells him whether he should be curious and read your emails, or it
The Promotional Email: The Best Subject Lines to Use for Your Campaigns Read More »
In the previous post in the series, we talked about the philosophy and objectives of an email marketing campaign. We also touched on how nearly every email you send out should either solve a problem or meet a core desire of your audience. This helps to increase the effectiveness of your email campaigns, because it
The Promotional Email: How to Craft Attention-Grabbing Emails Read More »
We all hate spam. The hatred is universal and unequivocal. I have not met one single person who enjoys receiving spam in his inbox. But yet, spam still exists—in shocking numbers. Because of this, many businesses are gun-shy when it comes to email marketing—afraid that they are going to frustrate their list if they email
The Promotional Email: How to Start a Successful Campaign Read More »
Mobile sales have usurped desktop sales. This tells us two things:
1) That the mobile trend is now an unstoppable force; mobile sales are likely to dominate technology for the foreseeable future.
2) People are now more comfortable on their mobile devices than on their desktops and laptops.
Ignoring these facts is like knowing a destructive category 5 hurricane is coming to your town, but you refuse to evacuate.
Needless to say, if you aren’t opening up mobile marketing channels, you are nuts; what we today call “online marketing” will be dominated by mobile channels and funnels for at least the next 5-15 years.
The urgency for mobile-compatible website design is apparent. Designers know this. There have been debates on the best way to make a website mobile-friendly—either with a separate mobile site or an all-encompassing responsive design. For a few years, mobile sites held popularity, but lately the opinion has swayed over to responsive design.
The reason: even though mobile sites do have their place, responsive design is the future. Let’s look at the benefits.
3 Reasons Why You Should Have a Responsive Website Read More »
The average florist simply doesn’t have the time to use cutting-edge marketing techniques to one-up their competition. The common thought is that it’s good enough to simply create a website, spruce up your social media profiles, snag a decent amount of web traffic, and that’s it. While all of that is fine and necessary for
How to Spy on Your Competitors: The Best Tools and Tactics to Use Read More »
It’s hard to know if your blog is successful if you don’t track and measure its results and failures. It’s like trying to win a race while wearing a blindfold. You won’t be able to take any real steps forward because you won’t be able to see what’s in front of you.
In your blogging strategy, everything needs to be clear. You need to know what’s working and what isn’t. You need to be aware of what can come in the future. You need to be knowledgeable about what happened in the past. You need to know where you’re wasting money. You need to know the areas where you need to spend more money.
A caveat: Blogging isn’t necessarily easy. Success is rarely born from a random accident. The authoritative blogs you see—the ones that are pulling in hundreds of thousands of visitors consistently—have a system in place that tells them what they’re doing right and what they’re doing wrong. They aren’t making choices erratically; most of the decisions they make have reasons behind them. These “reasons” are really goals that they are trying to meet.
The Best Metrics to Use When Measuring Your Blog’s Success Read More »
The average business blog owner is doing it wrong. By “it” I mean the content creation and the day-to-day management of that content. The truth is that the average business blog is nothing more than a bundle of boring text that puts the readers that they have to sleep. This is unfortunate, because in 2014
3 Keys to Having a Successful Business Blog Read More »
