Florists

Earlier this month, Jodi Duncan, AIFD, shared a short, conversational video about the difference between purchasing flowers artfully arranged by a professional florist and choosing a too-good-to-be-true Internet promotion (i.e. blooms in a box). To make her point, she held up a chocolate chip cookie and then a basket with said cookie’s ingredients. “Same thing, […]

To encourage florists to share their knowledge with customers and to feel more comfortable with social media, The Floriology Institute launched the #TeachFloralContest, with a really covetable prize attached: a VIP experience at AIFD Symposium this summer in Washington, D.C.

Virtually every florist knows his or her craft helps people express emotions and commemorates life’s salient moments. However, it’s easy to forget that fact—that honor—when crunch time hits and the work piles up. In the coming days, you’ll no doubt feel the mounting pressure of Valentine’s Day. If you feel your passion start to slip,

The hunt is over. For seven years, Mayesh Wholesale Florist has hosted a contest to choose a designer to represent the brand, leading workshops and instructional videos, introducing retail florists across the country to new ways to use Mayesh products. This year’s winner is Kaylee Young. She took a few minutes recently to catch up

Fancy a trip to South America? You can go (virtually), thanks to J Schwanke, AAF, AIFD, PFCI, aka “the flower expert.” His latest documentary, “The Flowers of Colombia,” a 12-piece series, comes out next week.

“Here we grow again…” That’s become the mantra of Botanica International, the company renowned designer Ian Prosser, AAF, AIFD, PFCI, NDSF, started in Tampa, Florida in 1989. It’s been 10 years since Prosser chose to abandon retail sales and focus on providing upscale, show stopping events. The decade has involved several developments to help Botanica

In May, Smithers-Oasis added fourth-generation florist Laura Daluga, AIFD, to its six-person design team, which leads educational programs throughout North America, breaking new floral trends and sharing knowledge and experience to help florists grow their businesses. Deluga is a designer at Keller & Stein in Canton, Michigan, and owner of the Department of Floristry, a

Got broken stems? Don’t cry! You have the building blocks for a hot new trend: floral flat lays.

Think about your latest batch of mail. Chances are, there was a catalogue or two in the stack. Every time I flip through a catalogue, regardless of the retailer, I suddenly find myself craving all manner of goods. Why? Because the products have been carefully staged and photographed to look devastatingly appealing and useful. Oh,

Calling all Midwestern florists: there’s a killer workshop heading your way soon that will expand your design repertoire, sharpen your photography skills, offer a simple tactic for sticking to your budget, and leave you with three gorgeous designs to brighten your shop (or home) along with accompanying photos for your portfolio.