Florists

If you’ve caught any episodes of Bloodline, the thrilling family drama on Netflix starring Kyle Chandler and Sissy Spacek, you’ve likely experienced a little real estate envy. (It’s only natural: in reality, the Rayburn family’s house is The Moorings Village and Spa, a luxury resort that rents rooms  for up to $3,000 a night!) If you’re a fan and a florist, […]

A Texas florist is soliciting goofy stories from guys who ticked off their wives and girlfriends. The winner will receive an over-the-top Valentine’s gift.

Alas, the holiday season is coming to a close. Let’s bid it adieu with a virtual tour of Europe’s famous Christmas markets, courtesy of Kathy Dudley, owner of The Bloomery in Butler, Pennsylvania. She shared some fabulous photos and observations that Florist 2.0 readers can digest now and use for inspiration in December 2017.

Seeing is believing. In Gainesville, Florida, a barbecue company wanted to expand its wedding business, but found the message, “We cater–and do more than just BBQ,” wasn’t catching on. So they decided to host a mock wedding to show newly engaged couples just what they could do.

In Guelph, Ontario, Robyn Scott is courting customers ready to deck the halls with a series of design workshops. Over the next three weeks, the owner of Blooms & Flora will offer hands-on lessons, priced at $95 to $135, for those interested in creating hand-tied bouquets, holiday urns, wreaths, wall hangings, mantle designs, and holiday

Just in time for the holiday rush and the start to engagement season, Saskatchewan florist Poppy Parsons, AIFD, CAFA, got some great free publicity—thanks to friendships she’s formed with vendors in her community.

On Wednesday, October 26, Karin’s Florist turned 60—a milestone birthday that more than 20,000 people in Vienna, Virginia cheered. “When we started planning about a year ago, we realized the anniversary coincided with the city’s Halloween parade and knew we had to capitalize on it,” said President Maris Angolia, AAF. The staff immediately began brainstorming

Some holidays are a natural fit for florists. (A certain romantic celebration in February comes to mind.) Others require a bit more creativity. In Victoria, British Columbia, Brown’s the Florist isn’t letting candy companies have all the fun this Halloween. The 104-year-old shop, which has three locations, is promoting a trio of “spooktacular” ideas to engage with

Since 1951, Rockcastle Florist has been Rochester, New York’s go-to place for quality flowers and service. Recently one of the shop’s employees—Mary Rockcastle, daughter of owners Wendy and Keith—spun off with her own fashion line. Dubbed “Little Lamb Studios,” her designs will hit the catwalk at Rochester Fashion Week, which kicks off tonight. Florist 2.0 caught

In less than two weeks, a farm in Northern Virginia will host a floral jubilee unlike any other event in the industry. Called Flowerstock, a riff on Woodstock (the famous 1969 music festival), it features demonstrations from 13 revered designers, merchants selling sundries such as antiques, linens and jewelry (useful items for staging photo shoots

A few years ago, Christy Hulsey was designing her best friend’s wedding and decided to bring her young daughter along. “I thought it would a good idea,” said the owner of Colonial House of Flowers in Statesboro, Georgia. “It was not. All she wanted to do was touch the floral designs.” To distract her daughter,

‘Tabledance’, a pink OT hybrid lily from Green Valley Floral took top honors in the Society of American Florists’ Outstanding Varieties Competition held this week in Maui, as part of the organization’s annual convention.