It’s been a major week in politics. On Tuesday, while America waited with bated breath for primary results in winner-take-all states, Florida and Ohio, nearly 90 floral industry professionals assembled in Washington, D.C., to meet with their representatives during the Society of American Florists’ 36th annual Congressional Action Days.
Florists Flex Their Political Muscles Read More »
As my 10-year college reunion approaches (Go demon deacons!), I thought it’d be fun to reach out to an old sorority sister of mine, Karen Greenoe, who just so happens to be a rock star florist. She owns Lily Greenthumbs in Charlotte, North Carolina. Check her out!
Meet Karen Greenoe, a Preston Bailey Protege Read More »
The Floral Design Institute in Portland, Oregon will host people from the local community Tuesday, March 8, in a special bouquet-making class for Women’s Day. “The bouquet will leave with the makers,” said director Leanne Kesler, AIFD, PFCI. “The plan is that they’ll keep one for themselves and share the other with a woman in
Watch Consumers Make Bouquets for Women’s Day Read More »
A little more than two years after he launched BeautifullyFresh, Bill Schodowski has taken his one-man wholesale operation online. “This has been a major goal of mine,” said Schodowski. “It’s going to save my sanity and make flower buying more convenient for my customers.” Up until now, Schodowski would email customers each morning with a
BeautifullyFresh Goes Online Read More »
With Valentine’s Day just 9 days away, it’s safe to say most floral professionals are operating on very little sleep. But there’s one florist who’s decided to officially operate a 24-hour shop: Nic Faitos, owner of Starbright Floral Design in (where else?) New York City—the city that never sleeps. We caught up with Nic to get
Meet the Florist Who Never Sleeps Read More »
Georgianne Vinicombe kicked off the new year with a makeover. Around Thanksgiving, the owner of Monday Morning Flowers and Balloon Company, with locations in Princeton, New Jersey, and Yardley, Pennsylvania, decided a 6- by 12-foot cooler in her Princeton shop needed to go. “It was in the middle of our showroom and felt like a
A Roomier, Rosier Space — Just In Time For Valentine’s Day Read More »
Confronted with a Sunday Valentine’s Day in the middle of a holiday weekend — the worst case scenario — Rick Rivers knew he’d have to pull out all the marketing stops this year. In addition to his billboard ads and “Dr. Love” coupons dispersed at sports bars during NFL playoff games, the owner of A Floral
Chamber of Commerce Event Earns Florida Florist Early V-Day Sales, New Leads Read More »
One way to boost your name and reputation in the weeks before Valentine’s Day is to take advantage of online praise you may have received over the recent holidays. Why?
Leverage Holiday Reviews Before Valentine’s Day Read More »
If you’re like me, you couldn’t care less about watching the ball drop in Times Square tomorrow night but come from Friday morning, you’re glued to the television set for the rose parade. Since I started writing for the floral industry close to six years ago, my fascination with this annual ritual has shifted from,
Behind the Scenes at the Tournament of Roses Read More »
In 2012, Belgian designer marked his debut with Christian Dior by hosting, hands down, the most stunning fashion show ever. In homage to Dior’s passion for flowers and gardens, he blanketed five rooms of a Parisian mansion with one million blooms — blue delphiniums, white orchids, pink peonies, and yellow and orange roses. People around
Detroit Florist To Turn Abandoned House Into Something Magical Read More »
There’s a lot of pessimism circulating about the future of floristry. The Department of Labor reported that there were 62,400 florists in 2012 and predicted that their ranks would decrease by 8 percent in 10 years. The DOL attributes this drop to consumers’ shifting buying habits, foregoing formal designs for grab and go bunches at
Floristry’s Future Superstars Read More »
In this week’s blog post, we caught up with Hitomi Gilliam, AIFD, of Design 358 in Vancouver, British Columbia, who recently conducted a European Master Certification program in Atlanta with partner Tomas de Bruyne. Titled “Intimate to Ultimate,” the event focused on weddings.
Hitomi Gilliam, AIFD, Talks European Design Read More »
