Most of the discussion about online marketing focus on bringing people to your website, but the goal of marketing is not views – it’s sales. That’s why it is so important to pay attention to your conversion optimization – getting as many visitors converted to customers as possible. One important step in getting conversions is […]
Using Google Analytics’ Goals and Funnels for Conversion Optimization Read More »
Google Analytics is a powerful program for examining website performance, but there are times when slicing and parsing historical data is not enough. GA’s Real-Time reports give you a live look at what customers are doing on your website right now. These real-time metrics provide up-to-the-minute reports on many aspects of website performance and popularity, and a
Using Google Analytics to Look At Real-Time Metrics Read More »
Google Analytics is a free, massively popular analytics program for tracking a number of website performance features. While ‘landing page’ can be used to refer to a specially crafted marketing page, in this context it simply means the page on which a visitor first arrives when coming from another website or search engine. This may be
Using Google Analytics to Report On Landing Pages Read More »
Interflora was wiped from Google’s search results last week after the internet giant penalised them for alleged manipulation of advertorial links. The UK’s longest-serving flower relay service is accused of breaching Google’s strict regulations. It would appear as though Interflora embarked on an aggressive campaign on the run-up to Valentine’s Day, placing over 150 advertorials
How the Mighty Fall: Interflora disappears from Google search Read More »
Since Google is currently the dominant search engine in the world, all webmasters should learn how to please Google if they want to master Search Engine Optimization. However, since Google keeps changing its algorithm, it is not easy to stay on top of the game all the time. Many business owners are inexperienced and rush
SEO in 2013: What You Need to Do to Survive? Read More »
The Internet plays a huge part in the way people do business these days. Online revenue has grown more than three times faster than your more traditional sales. This includes the floral business as well. In fact, one of the more popular online ecommerce shopping categories is flowers with approximately 90 percent of the US and Canada
Enhancing the Check Out Process of your Floral Ecommerce Site Read More »
Take a step back from in-depth SEO, website referral metrics, and the sweet spot for your PPC campaign. Or, for beginning businesses in the online world, start here. For either case, it pays to approach the basics that lead to online marketing success. According to Carolina Miranda, there are three important components that can lead to impressive success
The Basics of Online Marketing Success Read More »
Guest blogging is unfortunately an untapped market for many businesses. Choosing to write articles and posts on one’s own site, the business loses out on a potentially wider audience and further benefits that are available. It doesn’t have to be that way. As it relates to online marketing, guest blogging can actually become a valuable resource
Online Marketing Advantages with Guest Blogging Read More »
As the holidays rapidly approach, a strategically designed online marketing campaign can maximize the upcoming holiday season. Here are a few tips to help you get the most out of your holiday campaigns: Identify the holidays you will target The first step is to identify which holidays you are going to target. Are you going to target…
Planning Your Online Marketing For The Upcoming Holidays Read More »
You may be wondering why so many small businesses are using blogs as a form of online marketing. It may seem weird to dedicate so much time and effort to something that doesn’t directly bring you income. The truth of the matter is, a blog can help direct customers to your business and create very tangible
Use a Blog as Part of Your Online Marketing Arsenal Read More »
The upcoming holidays are some of the biggest months for florists. As a retail florist, it may seem difficult to compete with the online order gatherer giants. The biggest advantage for customers finding you online is they can save a lot of money not going through a middleman. The good news is changes to the
Online Marketing For Retail Florists Read More »
It’s easy for us as business owners to get carried away worrying about our how our business is doing in the Google search rankings … but what about your personal brand? Over 1 billion searches are performed on names every month! What are people finding when they Google YOU?
Google Personal Results Read More »
