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Last week, for the first time, the Pantone Color Institute announced two shades as the color of the year for 2016: Rose Quartz and Serenity. The pair of colors, a pale pink and baby blue, naturally conjures images of a gender reveal party or a baby shower, but Pantone executives maintain that was not the […]

First and foremost, happy Thanksgiving from your friends at Florist 2.0! We hope the day brings you quality time with family and no work emergencies whatsoever. But there’s another holiday on the horizon. On the heels of Black Friday and Cyber Monday, comes Giving Tuesday (December 1), a day that celebrates generosity. To be certain, there

Want a New Year’s experience of a lifetime? The California Cut Flower Commission wants you to serve as a farm ambassador during the annual Tournament of Roses. Ambassadors interact with the public, answering questions they have about the floats, the flowers and the farmers who grew them and passing out CA Grown stickers and pins.

What could be dreamier than a stay at a bed and breakfast on a Virginia farm? What if it had a focus on floral design? Get excited: Holly Heider Chapple, a renowned event florist and floral educator, recently purchased 25 acres of farmland just down the road from her home in Leesburg, Virginia. “I’d been

For the past decade, a few of the nation’s most talented designers have transformed a 5-acre plot in western Michigan into a floral fairyland, which has enthralled thousands of locals every fall. Known as “Nature’s Creative Edge,” the event has benefited various organizations, including local charities and the American Institute of Floral Designers. And it’s

“It’s official: Your job is killing you.” Now there’s a phrase that begs you to click for more info. When that popped up in my Twitter feed, I just had to read more. The link went to an article on Inc.com that said stress on the job can shave almost three years off your life. Yikes. The article

As the days grow darker and colder, we naturally want to nest. If you find yourself eager to curl up in front of the television and indulge in something on Netflix, you might want to check out “Chef.” The 2014 film written, directed by and starring Jon Favreau is a feel-good story about a man,

On Wednesday, Oct. 7, thousands of people had a most remarkable “hump day.” That’s because dozens of industry professionals — including growers, wholesalers and retailers— devoted several hours to pass out complimentary bouquets during a feel-good campaign called “Petal It Forward.” Playing off the “pay it forward” concept, in which people perform random acts of