From time to time we like to report on the various Florist Directories and Internet Yellow Pages sites that are relevant to florists. While many of these sites (but not all!) still count as citations for your local business listings, it’s becoming more and more questionable as to whether or not there is any traffic value from being listed in a directory. Previous reports are:
- Impact from the Panda Update
- The 2010 Report
- Smaller market rankings 2009
- The original report from 2009
Here’s the Fall 2011 report on Search Ranking performance:
| Aug-09 | Oct-10 | Feb-11 | Apr-11 | Oct-11 | Change | |
| Find A Florist | 597 | 606 | 1626 | 662 | 361 | -301 |
| Locate A Flower Shop | 1325 | 529 | 596 | 12 | 90 | 78 |
| Superpages | 634 | 134 | 177 | 67 | 0 | -67 |
| Flower Shop Network | 232 | 229 | 152 | 52 | 8 | -44 |
| Yellow Pages | 4 | 335 | 269 | 200 | 0 | -200 |
| Yahoo! Local | 230 | 37 | 133 | 83 | 0 | -83 |
| Insider Pages | 150 | 21 | 21 | 0 | 0 | 0 |
| Local Flower Shop | 57 | 27 | 41 | 39 | 15 | -24 |
| Area Connect | 114 | 97 | 56 | 55 | 0 | -55 |
| Magic Yellow | 0 | 0 | 1 | 0 | 0 | 0 |
| iLocal Florist | 0 | 19 | 0 | 33 | 0 | -33 |
| Search4Florists | x | x | x | x | 0 | 0 |
| FloristDEX | 0 | 0 | 0 | 0 | 0 | 0 |
| Direct 2 Florist | 0 | 0 | 0 | 0 | 20 | 20 |
| BizJournals | 19 | 0 | 0 | 0 | 0 | 0 |
| Switchboard | 0 | 0 | 0 | 0 | 0 | 0 |
| Local Florist | 0 | 5 | 2 | 4 | 0 | -4 |
| Citysearch | 692 | 550 | 200 | 370 | 0 | -370 |
| Yelp | 1171 | 276 | 662 | 1150 | 0 | -1150 |
| FTD Florists Online | 170 | 49 | 0 | 580 | 250 | -330 |
I’ve been trying to explain that directories are not always good or necessary.
Thank you for giving me a credible article to show!
Interesting that the florist directories are really dropping fast. Due to Google local?? Thank you – Koko Floral Design (New Haven, CT)
I agree, in the past directories were very useful but with the recent Google updates I am not sure if they are required like they were in the past. I think having a good SEO plan and ranking well with the new Google places is more important than being listed in every directory.
Great Chart! I have a wedding event planning business and we do a lot of arrangements. We’ve been trying to better market our florist services. Thanks so much for the great resources!
I can’t believe that Yellow Pages is at 0! It seems that everyone took a dive into the ocean! What could have happened to make all these directories go down and most to 0? I wonder how many of them were building links using some gray hat ways if not downright black hat? How many directories are buying links? It’s certain that not many of them did the right things.