I belong to the Social Q’s Facebook group, an etiquette-themed panel that discusses how to handle everyday sticky situations with tact (think: how to address noisy neighbors, respond to passive aggressive emails, come up with a wedding guest list with minimal hurt feelings…). As of late, though, the topics have veered toward current events, including […]
Does Customer Service Allow Any Room for Snark? Read More »
Many people have crowned Simone Biles the phenom of this summer’s Olympic Games—with some declaring her the greatest gymnast of all time.
What You Can Learn From Simone Biles Read More »
Can you spot the difference between ‘Freedom’ and ‘Forever Young’? How about ‘Mondial’ and ‘Vendela’? What distinguishes ‘High and Magic’ from ‘Fiction’? Put your rose knowledge to the test with Jet Fresh Flower Distributors’ new mobile app, “Jet Fresh Flowers’ Name That Rose.” JFF’s “Name That Rose” is the first-ever quick-answer, multiple choice-style flower quiz game. The goal: correctly identify roses by variety before the timer runs out.
Jet Fresh Flowers Launches New App Read More »
We’ve officially arrived at what I term “the most loathsome time of the year”: the home stretch before the U.S. presidential election. Tis the season for snarky, condescending, angry and vulgar statements plastered all over social media. This year, I fear, will display the most hostile comments we’ve ever seen, as two candidates with unprecedented levels of
Election Season Facebook Etiquette Read More »
Earlier this month, the American Institute of Floral Designers inducted 67 new members into its prestigious ranks. To earn the coveted acronym, florists must first pass a two-part test (the Professional Florist Design Evaluation) with flying colors and then receive three letters of recommendation. Florists are inducted at the AIFD symposium the summer following their
Meet Dynamic Denver Designer Kari Smith, AIFD Read More »
The weeks between the Fourth of July (or Canada Day) and the arrival of fall can feel long and challenging for retailers trying to come up with visual merchandising displays.
Let Local Artists Decorate Your Shop Read More »
Whether you celebrate Canada Day or the 4th of July, there’s a three-day weekend right around the corner. But if you’re anything like me, you might feel a bit apprehensive about taking time off.
Three Reasons to Savor Your Long Weekend Read More »
If you follow Mayesh Wholesale on Instagram, you may have noticed a lot more guys in their feed than usual. The company recently wrapped up its #MayeshDudesNBlooms Instagram photo challenge.
Men Dig Flowers Too Read More »
Taking sales calls is not unlike going on a first date. Worry about how the other person will react can cause you to clam up or overthink everything you say, resulting in awkward conversation that sounds insecure and falls short of selling your assets.
How to Get Bigger, Better Sales (Without Really Trying) Read More »
“People move and die every year, so a 100% customer retention rate simply isn’t realistic,” said Rick Rivers, of A Floral Boutique in Ormond Beach, Florida, during Canadian Florist’s annual Business Forum May 30. “The goal to hit is 75%.” During his presentation, Rivers shared his strategies for keeping customers satisfied. “The average lifetime of a customer
6 Ways to Hit a 75% Retention Rate Read More »
Canadian Florist magazine held its annual business forum Monday, May 30, and invited Meagan Tanner of Google Canada to speak. Tanner, who’s spent nine years working with more than 1,000 small businesses in three countries, described the key to success as being in the right place to reach consumers and having a message that resonates.
The Scope of Mobile Search Read More »
A few weeks ago, I wrote about innocuous phrases that inadvertently come off as rude in email correspondence. I’d like to follow that up by discussing emails that try too hard to be nice and polite and, consequently, come off as insecure and annoying and, ultimately, get ignored.
Write Emails Like an Executive Read More »
