Cue Edward Elgar’s Pomp and Circumstance. It’s just about time to toss the caps in the air. Graduation may not be a major boon to florists, at least not compared to other spring events (Easter, Administrative Professionals Week, Mother’s Day, prom). But there’s still a place for flowers during this milestone ritual.
Jennifer Pryor celebrated Mother’s Day with 70 friends (some old, many new) on the front lawn of her Lexington, South Carolina flower shop.
Tea Party and Fashion Show Nets SC Florist New Fans Read More »
Mother-daughter relationships are very important at Madeline’s Flowers in Edmond, Oklahoma. After all, the shop is run by Barbara Bilke and her daughters, Lenzee and Lacee.
Oklahoma Florist Markets Experiential Gift for Mother’s Day Read More »
There’s a lot of focus in the industry on how to be cheerful and helpful in our phone and in-person interactions with customers. And for good reason—these are critical parts of running a successful retail business. After more than five years of reading Tim Huckabee’s columns, participating in his webinars and hearing him speak at
Are Your Emails Sabotaging Your Customer Service? Read More »
Hooray for Hollywood! That’s what Christine Vasconcelo, FSMD, thinks when an upcoming flick dovetails nicely with holidays that call for flowers.
Tampa Florist Ties Into ‘Mother’s Day’ Movie Hype For Holiday Marketing Read More »
Make this Memorial Day an opportunity to better your business. Canadian Florist, published by Florist 2.0 founder Ryan Freeman, will host its annual business forum May 30 at the new Universal EventSpace in Woodbridge, Ontario. This one-day event will feature some of the industry’s most sought after speakers delivering tech, sales, marketing, and design advice to
Save the Date: Canadian Florist Business Forum is May 30 Read More »
Relax! This isn’t a post about a national franchise notorious for bashing flowers in its advertising. I’m focusing instead on a sweet subject.
Edible Arrangements Read More »
A few months ago, I blogged about my experience at a Painting With a Twist class and ways I thought florists could replicate the activity in their shops. Jackie Levine, manager of Central Square Florist in Cambridge, Massachusetts, took it one step further: she partnered with a painting studio to offer customers a fun evening
Cambridge Flower Shop Partners With Painting Studio For Ultimate Design Event Read More »
Inspired by the Sylvia Cup, a live-action floral design competition hosted during the Society of American Florists’ annual convention, Heather de Kok, AAF, AIFD, PFCI decided to launch a similar event in Canada. Seventeen Canadian designers squared off Friday, March 18, for The Maple Cup in Edmonton, Alberta. The contestants received the on-the-spot challenge to
Canada Hosts Inaugural Maple Cup Read More »
It’s been a major week in politics. On Tuesday, while America waited with bated breath for primary results in winner-take-all states, Florida and Ohio, nearly 90 floral industry professionals assembled in Washington, D.C., to meet with their representatives during the Society of American Florists’ 36th annual Congressional Action Days.
Florists Flex Their Political Muscles Read More »
As my 10-year college reunion approaches (Go demon deacons!), I thought it’d be fun to reach out to an old sorority sister of mine, Karen Greenoe, who just so happens to be a rock star florist. She owns Lily Greenthumbs in Charlotte, North Carolina. Check her out!
Meet Karen Greenoe, a Preston Bailey Protege Read More »
The Floral Design Institute in Portland, Oregon will host people from the local community Tuesday, March 8, in a special bouquet-making class for Women’s Day. “The bouquet will leave with the makers,” said director Leanne Kesler, AIFD, PFCI. “The plan is that they’ll keep one for themselves and share the other with a woman in
Watch Consumers Make Bouquets for Women’s Day Read More »
