A little more than two years after he launched BeautifullyFresh, Bill Schodowski has taken his one-man wholesale operation online. “This has been a major goal of mine,” said Schodowski. “It’s going to save my sanity and make flower buying more convenient for my customers.” Up until now, Schodowski would email customers each morning with a […]
BeautifullyFresh Goes Online Read More »
Attention, Time, People, etc.: Go ahead and call off your search for “Man of the Year.” Yes, it may only be February, less than 1/6 of the way into 2016, but already we have the perfect candidate.
Teenager Gives Every Girl in His High School a Carnation Read More »
With Valentine’s Day just 9 days away, it’s safe to say most floral professionals are operating on very little sleep. But there’s one florist who’s decided to officially operate a 24-hour shop: Nic Faitos, owner of Starbright Floral Design in (where else?) New York City—the city that never sleeps. We caught up with Nic to get
Meet the Florist Who Never Sleeps Read More »
Mayesh Wholesale Florist recently announced winners of its charity design contest. The company challenged florists to create a romantic tablescape perfect for Valentine’s Day, which were put to a vote. The top three winners received a large donation to a charity of their choice. Each of Mayesh’s 16 branches participated, with several designers collaborating on a single concept. Hundreds
Mayesh Names Winners in Charity Design Contest Read More »
Georgianne Vinicombe kicked off the new year with a makeover. Around Thanksgiving, the owner of Monday Morning Flowers and Balloon Company, with locations in Princeton, New Jersey, and Yardley, Pennsylvania, decided a 6- by 12-foot cooler in her Princeton shop needed to go. “It was in the middle of our showroom and felt like a
A Roomier, Rosier Space — Just In Time For Valentine’s Day Read More »
Confronted with a Sunday Valentine’s Day in the middle of a holiday weekend — the worst case scenario — Rick Rivers knew he’d have to pull out all the marketing stops this year. In addition to his billboard ads and “Dr. Love” coupons dispersed at sports bars during NFL playoff games, the owner of A Floral
Chamber of Commerce Event Earns Florida Florist Early V-Day Sales, New Leads Read More »
One way to boost your name and reputation in the weeks before Valentine’s Day is to take advantage of online praise you may have received over the recent holidays. Why?
Leverage Holiday Reviews Before Valentine’s Day Read More »
If you’re like me, you couldn’t care less about watching the ball drop in Times Square tomorrow night but come from Friday morning, you’re glued to the television set for the rose parade. Since I started writing for the floral industry close to six years ago, my fascination with this annual ritual has shifted from,
Behind the Scenes at the Tournament of Roses Read More »
…And what your opening line should be Christmas lights are out and so are the carolers. To the florist who works in weddings, these signs mean something very significant: booking season has arrived. At Twisted Willow Design, we book approximately 70% of our weddings from December to early February. How do these prospects come about?
How To: Leave A Wedding Show With 100+ Consultations Booked Read More »
If you’ve turned on your television at all in the last six weeks, you’ve surely see the barrage of advertisements from Kay, Zales and Jared. Tis the season to pop the question. According to Wedding Wire, a whopping 40 percent of engagements occur between Thanksgiving and New Year’s Eve, which means there should be a lot
How to Woo Luxury Brides in 2016 Read More »
Last week, for the first time, the Pantone Color Institute announced two shades as the color of the year for 2016: Rose Quartz and Serenity. The pair of colors, a pale pink and baby blue, naturally conjures images of a gender reveal party or a baby shower, but Pantone executives maintain that was not the
Florists React to Pantone’s Colors of the Year Read More »
Fans of PBS celebrity P. Allen Smith, may have noticed a familiar face on one of his recent shows. On November 9, J Schwanke, AAF, AIFD, PFCI, host of JTV at uBloom.com, joined Smith on his syndicated show, “Garden Style.” The two discussed foliages and how to use them in décor. “An all-foliage arrangement is
Schwanke Appears on PBS Show Read More »
