Many florists regard summer as a drag: daily orders slow, no major gift giving holidays occur, and everyone seems to operate in vacation mode. But for Carolyn and Vince Butera, AAF, AIFD, PFCI, summer is the best. It’s a time to turn customers into friends and to bond with fellow small business owners in their community. […]
Summer Party Builds Relationships Read More »
With Flag Day (June 14) and the 4th of July coming up, perhaps you’ve considered displaying an American flag at your shop to show your love of country. Research suggests that, just as customers prefer buying locally-sourced or made products, they also like patronizing patriotic businesses. But be advised: there are very specific rules you must
The Protocol of Patriotism Read More »
There are so many phrases that flowers express. I’m sorry. Thank you. Congratulations! Feel better. I love you. This is a fact that every florist knows but one that’s not so obvious for consumers who have unlimited gift options for nearly every occasion. But for the thousands of people who visited graveyards last Monday to
A Symbol of Reverence and Gratitude Read More »
Technically, summer’s still about a month away, but culturally, the seasonal shift happens this weekend with the Memorial Day holiday. What do the next three months have in store for you? I sincerely hope there’s a vacation, which has been proven time and again to improve morale and productivity. But when you’re the owner of
A fun and rewarding homework assignment Read More »
To their surprise (and delight), about 150 mothers in Tuscaloosa, Ala., opened their doors Friday to find a brawny fireman bearing flowers. The early Mother’s Day gifts were part of “Celebrate Mom,” a fundraiser to help the local hospital, DCH Health System, purchase beds for its neonatal unit. Those extra special deliveries came from The
Alabama Florist’s Mother’s Day Arrangements Benefit Local Neonatal Unit Read More »
Here is something you may not already know. The theory of six degrees of separation was proposed in 1929 by a Hungarian writer. It suggests that we are all connected to any one other person in the entire world by a chain of people we know, with at least five people in between the string.
Leveraging the Power of Six Degrees of Separation Read More »
With the holidays fast approaching, business owners everywhere are getting their sites ready for the holiday shopping season. If you own a local floral shop, the holidays are a particularly critical time. But with the biggest names in the industry setting aside huge marketing budgets for national campaigns during the holidays, how can you compete?
5 Holiday Merchandising Tips for Ecommerce Websites Read More »
When people think of marketing, they think of sleazy salesman equipped with lies and snake oil. They think of the unfavorable times that their wallets were gutted by unfulfilled promises. They think of dishonest corporate culture that is filled to the brim cold, often robotic, ideas and slogans. People do not think fondly of marketing.
How Storytelling Can Build a Real Connection with your Audience Read More »
Choosing the right digital marketing partner can be a difficult task for any small business. There are countless new services launching almost daily and it’s hard to keep up with what really works today for marketing a florist business. Here are 5 tips to keep in mind when choosing a potential digital marketing firm to work with:
Tips for Choosing a Digital Marketing Partner Read More »
Businesses are becoming more concerned with SEO strategy. With Google’s algorithms constantly changing, it’s important to have a SEO toolkit. Here are three things to keep in mind when improving your SEO strategy: People are searching differently now than they were before. Search terms are getting longer, and more specific. You will need to use
3 Things to Remember about SEO Read More »
The most important responsibility of a Facebook marketer is to increase engagement. If you aren’t actively increasing your engagement, then you’re better off spending your time and resources on other marketing platforms. The problem, though, is that it is getting more difficult for small business to capitalize on engagement—there is too many noisy algorithm changes
Why You Should Run Facebook Contests Read More »
Facebook can be used for many things, and sometimes the options can be blinding. Mark Wallrapp, Facebook’s Director of Strategic Accounts, suggests focusing on less to accomplish more. He recommends staying true to the voice of the brand and tapping into people’s emotions. He states that companies need to figure out what they are good at,
Facebook Marketing Read More »
