Drumming up business through SEO, or search engine optimization, is still relevant among small businesses, even though most tactical SEO strategies aren’t being used as much any more. What that means is that websites used to load keywords onto a page with hopes of tricking a search engine into driving people searching for that keyword […]
Content Planning For Small Biz SEO Read More »
Effective communication is vital to growing a successful florist business. Email marketing gives you the opportunity to get information out to your customers in a convenient and cost-effective way, whether you want to send out details of new opening hours, product offers or special holiday promotions. Getting started with email marketing is easy, but we’ve put
Remember These Email Marketing Basics Read More »
When it comes to web design, people will judge a book by its cover. Your company will be judged by the quality of its design. First-time perceptions of your business will directly correlate with your web presence, functionality and aesthetics. This alone can make-or-break your conversions.
The Best Tips for Improving your Website Layout Read More »
With the advent of social media platforms like Twitter, Pinterest, and LinkedIn, content marketing has become quite competitive. Marketers are constantly looking for new campaign ideas. With over 27 million pieces of content being shared each day, it’s clear that the possibilities are ever-increasing as new technology emerges. Content marketing shapes the way consumers make
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Let’s say we have two florists. One who is afraid of changing anything on his website, in fear of negatively influencing the good/decent results that he’s been getting. And we have another florist who, unlike his counterpart, is relentless in optimizing his web presence, and is not satisfied until he achieves great results. One florist
How Split Tests Can Boost Your Conversions Read More »
A lot has been said about Local SEO recently, especially in the form of targeting your keywords to customers searching for florists in local neighborhoods. To make the most of geo-targeting, you need to find that healthy balance between precision and making sure that visitors searching for you aren’t too limited.
Geo-Targeting To Neighborhoods: A Great Way To Win Customers Read More »
Online reviews are important. How important? Based on a recent study with over 1,000 participants, 90% said that their buying decisions were directly influenced by a positive review, and 86% of them said that a negative affected their views about certain products. The quality and quantity of your business’ reviews are paramount. Whether you are
How to Maintain and Strengthen Your Online Reputation Read More »
There are 25 million active small business pages on Facebook. That tells us a few things: When it comes to selling and marketing online, Facebook is the juggernaut of social media. And if you have not used Facebook as a marketing platform, you need to start. Just like other forms of marketing, you will run
The 3 Most Common Facebook Mistakes, and How to Avoid Them Read More »
Twerk: A provocative dance styling typified by moving one’s behind up and down rapidly; unfortunately popularized by Miley Cyrus; often promises a lot more than what is delivered. Hint: Your website shouldn’t do this!
Your Website Shouldn’t Twerk Read More »
Headlines this week: What Makes A Good Deal? 3 Types Of Promotional Emails You Should Be Sending How To GIF Up Your Emails SAF Growth Solutions: You Should Go Customers Ready To Break Free From Recession Habits Memorial Day Flowers Decorates Veterans’ Graves
Newsletter: Is Your Price Right? Read More »
Email marketing isn’t just blasting your offers to your list. An email list can be used to take care of customer service and retention, brand building, and generating useful data about your client/prospect base. All of this, either directly or indirectly, can lead to more sales. If every email you send to a customer or
The Promotional Email: 3 Types of Emails You Should be Sending to Your List Read More »
Headlines this week:
Houston Florist Got By With (A Lot) Of Help From Her Friends
The Most Read Subject Lines
Marketing Metrics That Matter
Getting 60+ Reviews In 30 Days
57 Tips For Better Blog Marketing
Pinterest Introduces Guided Search
Newsletter: Imagine Launching A Flower Shop at Mother’s Day! Read More »
