The subject line is the primary factor that decides if your emails get opened. If your subject is weak, your email campaign is guaranteed to underperform. The subject line will tell the reader whether he should, or shouldn’t, open your email. It tells him whether he should be curious and read your emails, or it […]
The Promotional Email: The Best Subject Lines to Use for Your Campaigns Read More »
HOW STRESS CAN MAKE YOUR LIFE BETTER, NOT WORSE Mother’s Day has come and gone, but in flower shops across the country, the springtime madness marches on. “We are still full throttle with proms, graduations, weddings, Memorial Day, garden center sales and Dominican/Haitian Mother’s Day,” said Rick Canale of Exotic Flowers in Boston, Mass.
Florist 2.0 Newsletter: May 16, 2014 Read More »
The dust is settling after Mother’s Day week, which means this is the time when florists will be reflecting on and examining the week that just went by. Smart florists will be following the advice of guys like Tim Huckabee and Bill Schodowski who routinely preach having a prompt post-holiday staff meeting to discuss and
Customers Tell The Real Story About Mother’s Day Satisfaction Read More »
In the previous post in the series, we talked about the philosophy and objectives of an email marketing campaign. We also touched on how nearly every email you send out should either solve a problem or meet a core desire of your audience. This helps to increase the effectiveness of your email campaigns, because it
The Promotional Email: How to Craft Attention-Grabbing Emails Read More »
We all hate spam. The hatred is universal and unequivocal. I have not met one single person who enjoys receiving spam in his inbox. But yet, spam still exists—in shocking numbers. Because of this, many businesses are gun-shy when it comes to email marketing—afraid that they are going to frustrate their list if they email
The Promotional Email: How to Start a Successful Campaign Read More »
Pinterest is becoming one of the most trafficked and popular social media websites online, and for good reason too: the traffic converts particularly when your niche thrives on visuals. As florists, using Pinterest can significantly contribute to your bottom line.
4 Pinterest Best Practices for Florists Read More »
Mobile sales have usurped desktop sales. This tells us two things:
1) That the mobile trend is now an unstoppable force; mobile sales are likely to dominate technology for the foreseeable future.
2) People are now more comfortable on their mobile devices than on their desktops and laptops.
Ignoring these facts is like knowing a destructive category 5 hurricane is coming to your town, but you refuse to evacuate.
Needless to say, if you aren’t opening up mobile marketing channels, you are nuts; what we today call “online marketing” will be dominated by mobile channels and funnels for at least the next 5-15 years.
The urgency for mobile-compatible website design is apparent. Designers know this. There have been debates on the best way to make a website mobile-friendly—either with a separate mobile site or an all-encompassing responsive design. For a few years, mobile sites held popularity, but lately the opinion has swayed over to responsive design.
The reason: even though mobile sites do have their place, responsive design is the future. Let’s look at the benefits.
3 Reasons Why You Should Have a Responsive Website Read More »
Here is our webinar from April 16, 2014, showing how real local florists can gain a plethora of legitimate online reviews from real customers.
How To Get Online Reviews for Florists Read More »
When it comes to marketing online, too many florists are still completely ignoring the powerful online marketing tool called Pinterest. Based on the concept of pinning pictures to a board, Pinterest is a picture based website dedicated to user generated images.
4 Reasons For Florists To Use Pinterest Read More »
The average florist simply doesn’t have the time to use cutting-edge marketing techniques to one-up their competition. The common thought is that it’s good enough to simply create a website, spruce up your social media profiles, snag a decent amount of web traffic, and that’s it. While all of that is fine and necessary for
How to Spy on Your Competitors: The Best Tools and Tactics to Use Read More »
You KNOW you need to get real online customer reviews … but it’s so hard and frustrating to get customers to write actual reviews in the right place! Check out our latest free webinar as we unveil a new solution designed to easily and quickly generate real reviews from real customers.
The Fast & Easy Way to Generate More Real Reviews and Customer Feedback Read More »
Many florists typically struggle with social media marketing. Not just because it involves frequent participation, but because it also takes up a significant amount of our time. So, what can you do to make your social media marketing more effective and in less time? Most importantly, how can you get even more revenue, increased brand reach and visibility… all without necessarily increasing the amount of time you spend on the platforms? Well, the following practical suggestions should help.
Start Shooting Videos
Okay, don’t let this scare you. You don’t need a video recording equipment, expensive cameras or microphones. If you can afford them, fine. If you can’t, don’t sweat it. Your phone’s camera on a stand will do the trick.
The good thing about videos is that it is real and effective. People get to see who you are and identify the person behind the brand. The days of being faceless entities are long gone –at least for florist shops. Tell a story, teach your audience a unique floral decoration style, show them which flowers are perfect for which occasion and teach them catchy floral arrangements.
3 Ways to Effectively Manage and Optimize Your Social Media Reach Read More »
