It’s hard to know if your blog is successful if you don’t track and measure its results and failures. It’s like trying to win a race while wearing a blindfold. You won’t be able to take any real steps forward because you won’t be able to see what’s in front of you.

In your blogging strategy, everything needs to be clear. You need to know what’s working and what isn’t. You need to be aware of what can come in the future. You need to be knowledgeable about what happened in the past. You need to know where you’re wasting money. You need to know the areas where you need to spend more money.

A caveat: Blogging isn’t necessarily easy. Success is rarely born from a random accident. The authoritative blogs you see—the ones that are pulling in hundreds of thousands of visitors consistently—have a system in place that tells them what they’re doing right and what they’re doing wrong. They aren’t making choices erratically; most of the decisions they make have reasons behind them. These “reasons” are really goals that they are trying to meet.

Voice search is gradually going mainstream. Sure, we haven’t gotten there yet, but the technology is catching up. While typing is still predominantly the main way to enter search terms in the search engines, most mobile devices come equipped with voice search options.

The average business blog owner is doing it wrong. By “it” I mean the content creation and the day-to-day management of that content. The truth is that the average business blog is nothing more than a bundle of boring text that puts the readers that they have to sleep. This is unfortunate, because in 2014

So, there’s been a lot of debate about the impact of Google authorship on search engine rankings. Some SEOs say it helps, others say it doesn’t. The truth is no one really knows that it does work. In fact, there was a heated argument about this recently in a private IM membership forum.

One of the hardest parts of writing a blog post is finding an exciting topic to use. Depending on your market, this can be especially tough, as you constantly find yourself struggling to keep your readers engaged. It’s like running on a treadmill without the option to stop or turn it off—eventually you’ll tire out.

Creating engaging blog content is easier said than done. Every blog owner wants to be an authority in their market, often without having the slightest idea on how to go about it. We’re going to talk about something that can work, if used correctly. We’re going to focus on long posts, and discuss how they

Last week Google’s Webmaster Central blog, which exists as an information channel for website owners, published a post entitled Affiliate programs and added value. Whenever Google posts some information (usually a nicely-couched edict) about web quality, search optimization, or their beloved “guidelines” it’s natural for many in the SEO community to react with skepticism. However,

Local Search can just as easily be a juggling act. There are so many aspects to handle that it’s easy to get confused and drop the ball.

As a small business owner, your ability to make a profit depends on getting clients consistently and effectively. New leads are the lifeblood of your business; without them, your business would keel over. Every small business wants new leads. The trick is how to go about getting them. There are a myriad of ways to catch new clients