You’ve heard all about SEO and know it has something to do with optimizing your site to get it ranking in the SERPs—or search engine results pages. So, you’ve taken everyone’s advice, and optimized your site as well as you could. But for some reason your site isn’t ranking. And you have no idea why. It’s understandable. […]
Are These 3 On-Page SEO Mistakes Keeping Your Site from Ranking? Read More »
Funny thing: For all of the online proclamations of “Content is King,” you would think that most business owners with enough savvy to have a website would have caught on by now. But that’s sadly not the case. Many businesses still don’t have a blog, and if they do, it’s usually a non-updated, abandoned piece of web space that’s drier than the Sahara. And even if the blog is updated on a regular basis, the posts are usually fluffed-up, canned articles that accomplish close to nothing. The average small business blog suffers from more neglect than an abandoned, haunted house.
Don’t be Left Behind: Why Your E-commerce Site Needs an “Authority Blog” Read More »
Regardless of what type of business you’re in, you can grow sales and skyrocket customer retention rates by building an audience. Not only will people feel more comfortable doing business with you because they’ve gotten to know you, but they’ll recommend you to their family, friends, and acquaintances. Word-of-mouth is the best form of advertising
Build an Audience to Grow Sales and Increase Customer Retention Rates Read More »
Social media marketing isn’t just about looking for and identifying smart ways to motivate and keep your audience engaged. Sure, that’s an essential aspect, but it is also about pre-empting their needs or being in their faces as frequently and as unobtrusively as possible. We all know that the best defense is a good offense.
4 Social Media Conversations Florists Need to Look Out For in 2014 Read More »
Many small businesses are finding out that creating and distributing their own original content costs far less than paid banner ads, media buys or newspaper center spreads and produces even better results.
What Kind of Content Will Rule in 2014? Read More »
Have you considered adding a social media resolution? If you haven’t, maybe we can help. Feel free to adopt one or more of these resolutions.
5 Social Media Resolutions for Florists in 2014 Read More »
If you have been following the marketing space and industry, you will know by now that the mobile marketing space is expanding and becoming bigger. For instance, 2013 was considered a great year for mobile marketing. So was 2012, 2011 and 2010. In fact, in the last 4 years, we have seen incremental growth in
3 Essential Elements for Mobile Marketing Success in 2014 Read More »
Since it’s the time of year for recaps and best-of lists, here are the top posts from the Florist 2.0 SEO Blog in 2013:
Social media marketing when used effectively can create a horde of raving fans, product and service evangelists, and most importantly, increase your profits tremendously.
3 Proven Social Media Marketing Tips for Florists Read More »
Keywords are the core of the search engines. To get answers to any queries or questions, you’ll need to enter the keywords and hope that the search engine returns something relevant and useful. As a result, the foundation of most pay per click ad campaigns is the keywords.
Are Target Audiences More Important than Keywords in Paid Search? Read More »
Like it or not, some of your website’s visitors come from people using mobile devices. Unfortunately, you’re probably losing them because your website isn’t optimized for their devices. Recent studies by the Harvard Business Review show that people spend between 12% and 49% of their time either doing some window shopping or actively seeking out products to buy.
4 Powerful Mobile Marketing Tips Florists Can Use Today Read More »
