Digital Marketing thinktank eConsultancy recently wrote about Amazon’s latest – and most prominent to date – colossal fail of their cloud hosting service. This isn’t the first time Amazon has crashed hard (it wasn’t that long ago they went down for nearly a week), but this time some big names were involved. How big is […]
Amazon Hosting Isn’t Fail-Proof After All Read More »
It should come as no surprise to anyone that the marketing channels with the lowest degree of difficulty also come with the lowest level of effectiveness.
Marketing Channel Effectiveness vs Difficulty Read More »
Marketing Sherpa has just released their 2012 Lead Generation Benchmark Report. This is an extensive report on tactics and methods for generating new business leads, and draws from close to 2,000 companies covering both B2B and B2C marketing. Some interesting insights include:
Online Marketing Most Effective Tactics, According to Market Sherpa Read More »
In an interesting, “didn’t see that coming” type of twist former bad boy OG and Florist.com / HonestFlorist owner Aron Benon has taken aim at the underbelly of the floral industry in his new blog at Flowers.Org. The latest post explicitly calls out noted gatherer Ava’s Florist for their fake-local tactics. What’s your take on
Ex-OG Outs Ava’s for Fake Local Marketing Read More »
Stay tuned for Live Blogging coverage of the 2012 Florists For Change meeting in Grand Rapids, MI. [liveblog]
Florists For Change: Michigan 2012 – Day 1 Read More »
Valentine’s Day flower shopping advice abounds. Yesterday, Chicago’s BBB reported that complaints filed against florists were up 47% from 2010 to 2011 and urged sweethearts to shop wisely for the best blooms. A 47% complaint increase? Quite an alarming statistic – one that really begged for a closer look. So I dug through their numbers
Valentine’s Day BBB Florist Warning: Top Source of Complaints Read More »
A YouTube video claims falsely to have been shot by a media consulting firm and trashes one of the firm’s clients. A Facebook post cuts and pastes copyrighted material. A Tweet makes a slanderous claim about a person. The result of any of these could be a lawsuit and, if deep pockets are involved, an
Social Media and Liability Risks for Florists Read More »
Last week SEO and WP veteran Joost de Valk outted GoDaddy (no link for you!) for tricking customers with a nasty little footer link scheme leveraging client web sites. Sound familiar? It should – this is the same practice we caught Teleflora doing to their florists a few months back. When confronted with the practice
GoDaddy Linking Scheme Read More »
What an Enterprise or Business Must Measure to Achieve Social Media Marketing Effectiveness 1) Facebook Likes and Page Views You can make a company page free of cost on Facebook. Track the results you can see in your Facebook business page to see who is really visiting your page and where they are coming form.
Ways To Measure Effectiveness Of Social Media For Your Business Read More »
From time to time we like to report on the various Florist Directories and Internet Yellow Pages sites that are relevant to florists. While many of these sites (but not all!) still count as citations for your local business listings, it’s becoming more and more questionable as to whether or not there is any traffic
Florist Directory Report – Fall 2011 Read More »
Coverage of Day 2 of FFC Atlanta
Florists For Change Atlanta – Day 2 Read More »
Don’t miss our Live Blogging coverage of the Florists For Change conference on the Real Florists Blog.
Live Blogging of FFC Atlanta Read More »
