Florists For Change Atlanta Day 1
Read on for live coverage of Day 1 of the Florists For Change meetings in Atlanta, GA.
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TF Link Scheme Update
This is a follow-up to the post Teleflora Linking Scheme – Are You A Victim?.
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Teleflora Leverages Florist Web Sites for Shady Link Scheme
In a bold move designed to leverage the web sites of ~12,000 local florists, Teleflora Web Services introduced – without the knowledge of the florists – a secretive link to their own Teleflora.com retail web site. Nearly half a million links from the web pages of real florists are being filtered through a hidden link
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Teleflora Linking Scheme – Are You A Victim?
Thousands of Florists Are Unwittingly Contributing To TF.com’s SEO Efforts In the world of internet marketing, links are the currency that powers the economy of search and user behaviour. Consider: Links enable users to move from one page to the next, be it from page to page on the same site, or from one site
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Florists For Change Coveage – Day 2
It’s almost time to start the wrap-up session for the first-ever Florists For Change meeting. The mood is electric even after a late night of meetings, and a later night in Vegas (for some … this East Coast boy was face-down snoring not long after the wind up last night!). That said … I see
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Florists For Change Coverage – Day 1
We’re covering the first Florists For Change conference, organized by a group of passionate retail florists looking to change the economics of the floral industry. Last night’s Ice Breaker session featured some introductions to the organizers and an overview of the plan for the next two days. Today’s schedule is quite full! The format will
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SEO basics for small businesses (Part 10)
By now, I hope, all small business operators who have been following my blog have come to understand the importance of SEO. To review it in a nutshell, SEO is important if you want to compete successfully with your niche competitors and emerge as a winner in your field. The size of your florist outlet
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Stop Selling Bouquets (and Start Selling Moments)
Your customers aren’t coming to your site to buy flowers. They’re not coming to purchase quick delivery or a red rose bouquet. Your customers aren’t coming to your site to buy keywords. Don’t let your product descriptions focus on the literal bouquet; instead, make it focus on the moment surrounding that bouquet. What Product Descriptions Should Be We’ll readily admit
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SEO and SEM – are they one and the same? (Part 9)
I wish to devote this blog to a very common question which is many a time raised by amateur internet marketers and small business owners at webmasters– are SEO and SEM the same? The internet technology is so rapidly evolving that terminologies associated with it are also appearing at an amazing speed and very often
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SEO tips for small business traffic building (Part 8)
Traffic is the biggest target in SEO and it is this which all marketers, big or small, aim at driving into their websites in large volumes. Internet marketing intends to convert this traffic into customers and it is here that the footfalls can directly translate into profit for any business. Small business owners lack the
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Web design and SEO – a winning combination for small businesses (Part 7)
By this time, all of you must have gained a fair idea that SEO is important for making a mark in small business. Without it you stand nowhere, even if you have a website for your store. And it is also true that only a combo of a well-designed website and the right seo tools
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Keyword and SEO (Part 6)
In all my newsletters, I have always maintained that the basics of SEO can never be neglected if you want REAL results from your seo campaigning. “Keyword” occupies a major position among SEO strategies and has to be impeccably incorporated into any website content if it is looking for seo optimization. This entire post is
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