While more than 100K buyers have snagged FTD.com’s offer on LivingSocial.com for a “get $35 in flowers for $15” coupon, they could have saved a real buck by simply bypassing the deal and ordering straight from the local flower shop who’ll actually make and deliver their Mother’s Day flowers. The Offer’s Fine Print: The FTD […]
FTD and LivingSocial Deal: Let Me Save You a Buck Read More »
Google Adwords has been around for quite some time now and yet some online business marketers seem to have some reservations about using Adwords mainly because it doesn’t seem like an effective way to market your business. The content network is vast and the main perception is that your ads will just get drowned out
How to Use Adwords Content Network to Drive More Traffic To Your Site Read More »
PPC is an important strand of your web analysis. One of the cool things about PPC data is that you don’t need a lot of history to draw conclusions from it – a few weeks is enough time to give you an idea of how well a campaign is performing. Google Adwords data is included
4 Key PPC Web Analytics Metrics You Should Consider Read More »
From time to time we like to report on the various Internet Yellow Pages (IYP) directories and Florist-Specific Directories to determine which ones offer the most value to local florists. Our initial report was posted in 2009, and a subsequent comparison report arrived in 2010. More recently we ran our tests to examine the impact
Florist Directory Report – Effects of the Panda Update Read More »
As a florist you need to reach out to potential customers through all outlets. You more than likely have a web site dedicated to your business. Today, it is almost imperative that you do have a web site to assist new and existing customers. While not having a web site for your business can truly
Optimizing Your Home Page For Users Read More »
One of the really cool, fun and interesting things about social media and the social networking sites like Facebook and Twitter is how they’re contributing to making the world a smaller place. It’s a term we hear all the time, but the world really is getting smaller. Not physically, it isn’t, we’re not doomed to
Social Media and A Global Experience Read More »
Marketing can make or break a business. This proves to be especially true for small businesses like florists. It is very important to keep traditional marketing as a part of a business plan, it is almost equally important to consider marketing through social media tools. A business may have to use some forward-thinking in order
Social Media Marketing Tips for Florists Read More »
Google is the name of the game when it comes to getting your name in front of customers. Hardly anyone uses the phone book anymore. The first thing they do when they are looking for a florist in Omaha, is to Google “florists in omaha.” They might check out the map at that point and
How to Grow Your Business Through Online Reviews Read More »
Small businesses have managed to make thousands of ‘rags to riches’ stories during the last decade. Martha Stewart, Mark Zuckerberg, Michael Dell and Jeff Bezos all have two things in common. They are all successful, and they all started from small businesses. They have proven that you don’t need big investments to make it big.
5 Tips to be the Next Big Small Business Story Read More »
The proper time management techniques can make a huge difference in the success of a small business. Knowing how to apply certain time saving tricks and tips can nip inefficiency in the bud and turn your schedule into something you can control rather than vice versa. Not only can such moves save you and your
Productivity 101 – 4 Time Management Tricks for Running a Successful Business Read More »
Sure there are faceless flower corporations that seem to rule the industry, but these days, people are getting back to basics and going more local. It is common knowledge that computer technology and the Internet were going to be tremendous assets in your business. That’s why you had a website created and started online customer
Tools & Tips For Awesome Online Customer Service Read More »
As part of a larger focused effort to clean up florist listings on Google Maps, I recently reported an obviously hijacked listing with fake info, fake address and clearly fake reviews. While I do appreciate Google’s efforts to improve communication, I think their messaging could still use some work. Here’s a clip from Google’s automated
Thanks for nothing, Google Maps Read More »
