To build a reputable business blog, it is important to reach out to local businesses to create a network of contacts. Not only will this draw in more readers to your blog, but it could potentially make you a decent amount of money if you decide to place ads on your blog CMS. Why Businesses […]
How to Network with Local Businesses to Build Links to Your Small Business Blog Read More »
For any business that has yet to commit to a social media plan, 2011 is without doubt a crucial year. The bottom line is this: if you haven’t launched a social media plan yet, you’re going to have to in 2011. Why? Well, there are a number of reasons but not least among them is
3 Reasons Why You Must launch Your Social Media Plan in 2011 Read More »
It would seem that at last we have seen a PageRank update and whilst there are many bloggers celebrating this as their rank has risen, is it really something that we need? Although I may go into the SEO elements of the toolbar in a bit of detail I will try and keep this as
So Pagerank Is Back But Does It Really Matter? Read More »
Businesses large and small are taking advantage of social media communities like Twitter to provide increased customer satisfaction and experience. Business can spend hundreds or thousands of dollars trying to provide their clients with quality experiences. Customer relationship management is an entire industry to itself. The good news is that you don’t need an advanced
Tweeting Your Business towards Better Customer Relationships Read More »
One of the most useful features of Facebook advertising from a small business owners perspective is the ability to setup highly targeted marketing campaigns. These highly focused campaigns provide you with the ability to cut cost and lower your total cost of customer acquisition by only advertising to people who you think is your target
Getting Started: Targeted Online Marketing with Facebook Read More »
A little while back I linked to Greg Jarboe’s article on YouTube keyword and video optimization. This month Greg has posted the next instalment in the series, Creating Online Video Content that is Worth Watching. In this article Greg highlights some examples of the good and the bad, and posts some important stats: Most videos
Greg Jarboe on Worthwhile Video Content Read More »
Telecommunication Solutions and Easy Navigation are Factors In Closing Sales Florists wishing to capture potential business via Google searches must think beyond just getting visitors to their site. Getting hits to your company’s website is only part of the equation. There are other factors that must be taken into account. In order to truly have
Optimizing Your SEO Leads Read More »
Greg Jarboe, the original Godfather of Video SEO and online PR, has a column on Search Engine Watch with some great tips on using the YouTube Keyword Tool to make sure you get as many eyeballs as possible on your latest YouTube contributions. Remember, users are searching for video content, so they’re less likely to
Optimizing Videos for YouTube Read More »
As a reader of this blog, you’re likely aware that Strider operates a number of web properties, including the leading site in the florist industry, FlowerChat.com. When you own and operate even one site, some things are a given. You’re going to get spammed by people who want to take advantage of you, people who
Look Who’s Buying Links Read More »
Last year we published a report comparing the top Florist Directories with the top Internet Yellow Pages sites. I thought it would be fun to run the same report a year later and see how things have changed. The methodology remained the same, we just recalculated the scores based on today’s rankings.
Florist Directory Report 2010 Read More »
Recently on the FlowerChat forums a florist reported some interesting behaviour by FTD’s “Brand Protection” police. Apparently, FTD is not happy that the florist’s AdWords ad is being displayed in their local market on searches for [FTD Flowers]. The florist in question is an FTD member, though they do not publicize their affiliation. After double-checking
FTD Mandating AdWords Tactics? Read More »
The California Legislature recently passed AB 2076, a bill which prevents out-of-area affiliate marketers – “Absentee Florists” – from using geographic misrepresentation to lead consumers to believe they are dealing with local florists – and the bill will be heading to Gov. Schwarzenegger’s desk in the next day or so for his signature. How the
Why Gov. Schwarzenegger Should Sign AB 2076 Read More »
