Valentine’s Day is fast approaching and internet-savvy florists already have their V-Day products online. Many of you have already begun email marketing campaigns as early as mid-January! Today, I want to talk about an effective way to generate some extra search traffic and funnel it into your ecommerce site. We’re going to go through a

A few days after I posted on the dangers associated with tracking URLs, Nathan Buggia did it bigger and better. Check out his post on Jane & Robot on URL Referrer Tracking for more detail and better explanation than I gave. But, that’s why Nathan and Vanessa are stars & I am not 🙂

Referral tracking URLs are a fairly common practice. They are used to identify the source of a visitor – for example, if the customer clicked on an AdWords campaign. Tracking referrals in this way can help build useful data to evaluate the effectiveness of different types of marketing. Here’s an example from a Just Flowers

We’ve got some really solid info for you this week, and yes – it is mandatory weekend reading.

“Stuff Worth Reading” is turning into a sort-of weekly round-up of articles on SEO & Internet Marketing that are relevant to retail florists. I’d go so far as to call it required reading, but that’s just me. This time around, I’m splitting this into two parts. Over the past week, two FlowerChat members have been