The hunt is over. For seven years, Mayesh Wholesale Florist has hosted a contest to choose a designer to represent the brand, leading workshops and instructional videos, introducing retail florists across the country to new ways to use Mayesh products. This year’s winner is Kaylee Young. She took a few minutes recently to catch up […]
Meet the 2018 Mayesh Design Star Read More »
Another year has flown by and your busiest day is shockingly near.
To whip florists into shape, sales and customer service expert Tim Huckabee is hosting a boot camp webinar, as he has for many years. This time, however, there’s a twist.
Huckabee Issues $1,000 Challenge for V-Day 2018 Read More »
Currently, the Thomas fire raging through Southern California has not reached Florabundance. Therefore, the wholesale company in Carpinteria intends to proceed with its sixth annual Inspiration Design Days program next month.
The discounted room rate expires on Monday, so interested attendees should act quickly.
Save the Date for Florabundance Design Days Read More »
J Schwanke, AAF, AIFD, PFCI, has had a pretty covetable start to the holiday season. For the past week, the founder of uBloom.com has been in Roland, Arkansas, decorating Moss Mountain Farm and talking all things floral with the property’s owner, television personality P. Allen Smith. Schwanke filled Florist 2.0 in on his time in
J Schwanke Gives Floral Design Advice For PBS Show Read More »
Mere weeks before he intended to reopen his shop, Victoria’s Flowers, in Didsbury, Alberta, Gordon Fulton, AIFD, CAFA, died on November 13 at age 55.
When news broke of his passing, florists from far and wide expressed sorrow for a man who possessed a sharp eye for design, unbridled enthusiasm, and an insatiable desire to help his friends.
Florists Mourn Gordon Fulton, ‘A Talented Designer and Loyal Friend’ Read More »
On St. Simon’s Island, a sleepy barrier island off the coast of Southwest Georgia, sits a 600-acre estate with a stately plantation and cottages. The former home of philanthropist Nancy Reynolds (heiress of the R.J. Reynolds tobacco company) has hosted political heavyweights including President Jimmy Carter and Mikhail Gorbachev—but not many non-celebrities. “It is super
Design Workshop Combines World-Class Accommodations, Dining, Instruction and More Read More »
The Michigan Floral Foundation added a familiar name to its Hall of Fame last month. Dwight Larimer, AAF, PFCI, president of Design Master Color Tool, became the 11th individual to receive the honor during a ceremony Thursday, October 24, at the University Club of Michigan State in East Lansing.
Dwight Larimer Inducted to Michigan Floral Foundation Hall of Fame Read More »
Fans of Virginia florist Holly Heider Chapple, rejoice! There’s a new tool entering the market that will help you achieve her signature lush, garden-like style.
Syndicate Sales To Produce Holly Heider Chapple’s Innovative Pillow Design Read More »
One of the world’s most esteemed designers trekked from Siberia to the Toronto Botanical Gardens to help the Canadian Academy of Floral Art celebrate its 25 anniversary. Roman Steinhauer, lead florist and art director at Siberian Orchid in Novosibirsk, Russia, is a two-time winner of The Russian Cup of Professional Floristry and the runner-up in the 2016 Europa Cup.
CAFA Celebrates A Quarter Century Read More »
Do you love flowers? (Of course you do, or else you wouldn’t be reading this!) The American Floral Endowment wants you to capture your passion for petals in a short video. AFE’s #FlowerLoveVideoContest launched October 12 and runs through December 8. Contestants may enter a video up to 60 seconds long for the chance to
AFE Launches #FlowerLoveVideoContest Read More »
Fancy a trip to South America? You can go (virtually), thanks to J Schwanke, AAF, AIFD, PFCI, aka “the flower expert.” His latest documentary, “The Flowers of Colombia,” a 12-piece series, comes out next week.
J Schwanke Takes Viewers to Colombia Read More »
It’s one of my favorite times of year! No, I’m not jazzed for pumpkin spice lattes (home brewed French Roast for me, please) or sweater weather (we have at least two months to go here in Florida), but rather the arrival of the International Floral Distributors’ 2018 Flower Trends Forecast. Michael Skaff, AAF, AIFD, PFCI,
International Floral Distributors Release 2018 Trend Report Read More »
