To build a reputable business blog, it is important to reach out to local businesses to create a network of contacts. Not only will this draw in more readers to your blog, but it could potentially make you a decent amount of money if you decide to place ads on your blog CMS.
Why Businesses Need You
As a small business blog, it is your responsibility professionally to provide the best information possible to readers. In order to jumpstart a successful business, prospective managers and owners will seek out tips from other businessmen who have succeeded.
The knowledge and experience of successful entrepreneurs is invaluable. Aspiring businessmen will be drawn to your blog if you boast support from a wide variety of experts who have experience and success to back it up.
Prosperous businesses will nourish your blog. You can learn a lot from seasoned businessmen, and that will help keep fresh ideas on the front page of your blog. New users will be solidified and become frequent readers if the tips and tricks for efficiently running a business are refreshing and original, and the best place to go for original ideas is up and coming business owners who have shown great success in their field. These men and women are innovators, and will teach you their path if you are patient enough to wait and kind enough to listen.
What About Them?
Successful business owners are smart enough to know the power of networking. All commercial empires and successful small businesses were built on networking. A blog is ideally an epicenter of insider information, and a terminus point of ideas.
Businesses will get to know other businesses through your blog. Free promotion from referencing their services and the names of their employees (should they provide you with information that you in turn use in an article) is what draws them in. You pay them back for their time by speaking positively of your experience with their business. As a business cannot specialize in every field, even other business owners may have a use for their services, and you’ve just brought them a customer.
Social Media
Myspace, Twitter, and Facebook are a social phenomenon. They are wonderful tools to jumpstart any business, or reinforce a pre-existing one. When creating a business blog, make sure to subscribe to Twitter, Facebook, and even Myspace.
Create profile pages on each of these sites, and dedicate an hour a week to updating information regarding your blog on each of them. Post updates on Facebook and Twitter to let everyone know what’s going on.
Businesses you meet will add you to their contacts list, and friends of friends will eventually hear about your blog. Social networking has the potential to facilitate the means of endless word of mouth perpetuation, so don’t waste the opportunity.
Building connections is very important online. You need friends if you really want to succeed and you aren’t the only one: the others need you as well. Thinking of this as a win-win situation will make things a lot easier in building strong relations with other webmasters or site owners.
I think it’s a matter of thirst being able to give something to another site owner and only afterwords to be expecting for something in return. First give and you will receive!