Optimizing Your SEO Leads

Telecommunication Solutions and Easy Navigation are Factors In Closing Sales

Florists wishing to capture potential business via Google searches must think beyond just getting visitors to their site.  Getting hits to your company’s website is only part of the equation.  There are other factors that must be taken into account.   In order to truly have a successful search engine campaign, a florist must be able to turn hits into sales.   To do that, the florist must have a website that makes placing an order inviting, and a back up answering service or call center to field live calls.

Designing the Right “Sight”

What good are visitors to your site, if they aren’t becoming your customers?  In order to accommodate sales, the florist’s website must be “user friendly”.  Sites designed to capture search terms are often cluttered and confusing to the end user.   It is imperative that the site layout be clean and simple to use.  By designing the website to encourage the visitors to purchase, a florist will increase the percentage of visitors converted to customers.  Each and every person landing on your website is an opportunity; one that needs to be capitalized upon.  By providing an easy to use shopping cart and smooth website navigation, the design of the site is vital to the success of any internet sales project.

The Telephone is Still Extremely Relevant

In addition to playing the SEO game and providing the ideal website to land on, having the proper telephone communication network in place is also a key ingredient in making your website work.  Each and every website should have a phone number displayed prominently where a customer could telephone the florist to answer questions and take orders.  Staffing the phones twenty-four hours a day is a necessity, as calls from internet advertising could come in at any time of the day or night.

While it is impractical for most offices to be staffed around the clock, an answering service or call center makes doing so easy to manage and cost effective.   Answering services are a great fit for a florist’s website.   These companies are able to answer calls at all hours of the day and night, as well as having the ability to take orders and help manage your deliveries.  Today, an answering service can have access to necessary information that will help the communication and sales process of a business run smoothly.

Even as the world gets more comfortable using the internet to find your business, and to place orders from your business, a live voice is an excellent safety net.  Companies using an answering service or call center as a compliment to their SEO campaigns see the difference.  Live operators can help turn a reluctant visitor into a customer.  The ability to capture the phone calls of buyers reluctant to use their credit card on the internet.

While SEO is an important part of the success of a florist, it is not a standalone solution.  Having the right website and the proper telecommunication team in place are complimentary pieces of the puzzle.  When properly implemented along with a well place optimization program, success usually follows.