Establishing a daily Twitter routine is essential to successfully managing your social media marketing efforts. Without a good plan in place for your daily Twitter use, you’ll end up wasting time and getting no results.
So, just how do you go about implementing Twitter into your daily routine for the best possible results?
- Establish objectives—The biggest reason a lot of businesses fail with Twitter marketing (and all social media marketing for that matter) is that they don’t take the time to plan. Like the old saying goes “He who fails to plan plans to fail.” Take the time to identify what you want to get from your Twitter presence—increased brand awareness, improved reputation, more website traffic, etc. This will guide how you need to use Twitter on a daily basis.
- Tool up—With the right tools, you’ll be able to use Twitter much more efficiently. Tools like HootSuite and TweetDeck allow you to manage your Twitter accounts more effectively with built-in data and reports, scheduling capabilities, mobile versions, and more.
- Schedule ahead—Speaking of Tweet scheduling, it’s a good idea to schedule some Tweets ahead of time so that you have fresh content posted on a regular basis without requiring you to be signed in all day sending out updates. Be sure to schedule out announcements such as seasonal specials, promotional discounts or holiday greetings. However, you can’t rely solely on scheduled Tweets as Twitter is a real-time conversation, so you do need to be active daily as well.
- Limit your time—If you’re not careful, you can end up getting sucked in and losing countless hours on Twitter. It’s addictive, and the updates never stop pouring in. Remember, time is money, and if you’re spending too much time on Twitter, the return won’t be worth the investment. Set a daily time limit for your Twitter usage. For example, you could allow yourself 15 minutes in the morning and maybe another 15 minutes in the afternoon to check up on things and send out new updates.
- Mix it up—Sending out different types of Tweets keeps your followers interested and engaged. Each day try to send out 1 or 2 of the following types of Tweets: ReTweets, links to news/info, replies to someone you’re following, personal/business update, and thanks to those who ReTweet you.
As with all things, the key to getting the most from Twitter and social media marketing is to carefully monitor the actions you take and the results they yield. Always keep your eyes on your goals so that you don’t waste your time on things that aren’t pushing you toward them.
How have you integrated Twitter into your daily routine for business? Share your tips by leaving a comment below.
AUTHOR BIO: Elise Redlin-Cook is the Content & Marketing Manager at Vertical Measures, a website marketing company in sunny Arizona providing services ranging from content marketing, to social media marketing, link building, and advanced SEO.
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I have no intention of discouraging anyone from trying out the facts listed in the article, but from what I hear, Twitter is on a decline. People are indeed shifting focus from Twitter to social networking platforms like Facebook and even Pinterest.
If you check out the statistics of Twitter, you should be convinced. Less amount of people tweet these days, and the count of tweets are reducing each day.
If you get replies on your business’ Twitter account, reply to them! You Twitter followers will really appreciate open communication with your business. You can establish a warm and comfortable relationship, which is always good in business.
Customer-client Relationships should become stronger after every encounter. A simple reply to them on Twitter will mean a lot to them. It gives them a feeling that they can simply inquire when they feel the need to.
Tracking everything you do on Twitter (and everywhere else) is crucial! Without proper tracking you can never tell which message was received well and which wasn’t.
Also, not getting sucked into Twitter, time wise, is important because there are other important things to do as well. Scheduling is very important for me. Without it I wouldn’t know exactly what I need to be doing at a certain time. It saves a lot of time if done right.