Need Suggestions To Make My Catalog Better

[Omer Ze'evi]

hi,
i need some ideas to make my catalog better...
this is my catalog and i'd happy to know what you guys think about this, and what suggestions you have to make the catalog more interesting and colorfull.

 

[SLevi]

@Omer
Is this part of the online marketing campaign or the owners (and you) are genuinely interested in comments about the catalogue?

 

[Omer Ze'evi]

i am realy want to get some ideas and comments about the catalog

 

[SLevi]

Catalogue looks good - all colors and occasion represented. (Again this it going to be more of a local preference). Since my Hebrew is non-existent, I can not talk about descriptions, but there should definitely be descriptions there
I have a feeling there are too many different categories. I did that on my website in the beginning (now I am trying to decrease it - I am not finished yet - but you can see the effort on Scent and Violet .com )
Few suggestions that I have:
- Add at least one picture of chocolate basket and of the plant each to the home page. Many shoppers will shop from the home page, and they need to see the picture of the other products you offer.
- Also, when I was testing my website - general response was that people did not like having random pictures on the front, so it made me create sections on the front page: Bestsellers, Designer's choice, Kosher... Home page appears huge and it has a little too much all thrown together - add sections, perhaps decrease the number of the products on the front, and add some diversity to the catalogue. I do not know how much budget is there left for any bigger changes (in my case I was not able to invest more) but look at what the big boxes are doing (1800, FTD, Teleflora, even ProFlowers - they have the budget for the market research that we, small shops are lacking)
- Do something about "orphans": e.g. On Car decorations page http://www.irit-flowers.co.il/wedding/car-decorations.html you have 5 photos in the first line, and 2 in the second. If you do not have enough photos to complete second line than make it 3 in first line, 3 in second. Do not leave any line incomplete. It makes buyers think the shop does not have enough to offer.

Hope this helps a little . Good luck.

 

[Omer Ze'evi]

thanks ! i'll take your suggestions and will make changes. hope to get better step by step .
i'll happy to get more suggestions..

 

[ameliabrown2703]

Hi Omer,

The overall layout and product selection looks good. It's great that you have a wide range of occasions and products represented. That said, there are a few areas where I think some tweaks could really make the catalog shine:

- You could consider adding some lifestyle shots that show your products in use ( happy- satisfied customers with the product).

- I think there may be a few too many different categories crammed into the home page. I would suggest paring that down a bit and organizing the categories in a more intuitive way. Maybe group similar products together (e.g. all plant/floral arrangements, all gift baskets, etc.). This will make it easier for customers to navigate and find what they're looking for.

-Try to incorporate some eye-catching elements that draw the reader in. This could be something like featured product callouts, seasonal promotions, or even just bolder text/font treatments. Little touches like this can really make the catalog feel more dynamic and engaging.

-Make sure all your product descriptions are clear, compelling, and highlight the key benefits( like it offers comfort to those grieving a loss, brightening someone's day, or providing a thoughtful gift "just because."). Avoid overly technical language and focus on painting a picture for the customer of how the product will make them feel.

I hope these suggestions are helpful as you work to refresh your catalog! Let me know if you have any other questions. I'm happy to take another look once you've made some updates.

Best,
Amelia Brown