The numbers are out.
Consumer Sales - Floral - Down
"1-800-FLOWERS.COM Consumer Floral: During the fiscal 2011 second quarter, revenues in this category were $82.6 million compared with $85.9 million in the prior year period."
Bloomnet - Up
"Revenues were $16.2 million, compared with $14.8 million in the prior year period, primarily reflecting increased wholesale product sales."
Gourmet and Gift Baskets - Down
"Revenues were $136.7 million, compared with $138.2 million, reflecting reduced wholesale orders from mass market customers largely offset by strong growth in 1-800-Baskets.com and Cheryl’s ecommerce channels."
Valentine's Day Holiday projection:
"“Historically, the Monday placement for the Valentine holiday has had a significant negative effect on floral sales. As a result, we anticipate that topline will be impacted."
Order Volume:
"During the fiscal second quarter, the Company attracted 653,000 new customers, of whom 79 percent, or 517,000, came to the Company through its online channels. Approximately 1.7 million customers placed orders during the quarter, of whom 61 percent were repeat customers."
Compare that to same quarter last year:
"During the fiscal second quarter, the Company attracted 656,000 new customers, of whom 78 percent, or 512,000, came to the Company through its online channels. Approximately 1.7 million customers placed orders during the quarter, of which 60 percent were repeat customers."
And the year before:
"During Q2 of fiscal 2009, 1-800-Flowers attracted approximately 1 million new customers, with 72%, or more than 715,000, coming in through online channels, the company says. Approximately 2.4 million customers placed orders during the quarter, of which 57% were repeat customers."
Read more: 1-800-Flowers Q2 Numbers Out
Where professional florists grow FC Professional Florist Community
Conference call at 11 AM Eastern today.
"The call will be “web cast” live via the Internet and can be accessed from the Investor Relations section of the 1-800-FLOWERS.COM web site at www.1800flowersinc.com "
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I'm surprised the company continues to see floral sales slide. Many local florists saw an up-tick in sales the last quarter and the numbers don't portend well for national companies as a whole. FTD's parent company won't be announcing numbers until Feb. 23 so we'll have to see if this is a trend.
Consumer Sales - Floral - Down
"1-800-FLOWERS.COM Consumer Floral: During the fiscal 2011 second quarter, revenues in this category were $82.6 million compared with $85.9 million in the prior year period."
Bloomnet - Up
"Revenues were $16.2 million, compared with $14.8 million in the prior year period, primarily reflecting increased wholesale product sales."
Gourmet and Gift Baskets - Down
"Revenues were $136.7 million, compared with $138.2 million, reflecting reduced wholesale orders from mass market customers largely offset by strong growth in 1-800-Baskets.com and Cheryl’s ecommerce channels."
Valentine's Day Holiday projection:
"“Historically, the Monday placement for the Valentine holiday has had a significant negative effect on floral sales. As a result, we anticipate that topline will be impacted."
Order Volume:
"During the fiscal second quarter, the Company attracted 653,000 new customers, of whom 79 percent, or 517,000, came to the Company through its online channels. Approximately 1.7 million customers placed orders during the quarter, of whom 61 percent were repeat customers."
Compare that to same quarter last year:
"During the fiscal second quarter, the Company attracted 656,000 new customers, of whom 78 percent, or 512,000, came to the Company through its online channels. Approximately 1.7 million customers placed orders during the quarter, of which 60 percent were repeat customers."
And the year before:
"During Q2 of fiscal 2009, 1-800-Flowers attracted approximately 1 million new customers, with 72%, or more than 715,000, coming in through online channels, the company says. Approximately 2.4 million customers placed orders during the quarter, of which 57% were repeat customers."
Read more: 1-800-Flowers Q2 Numbers Out
Where professional florists grow FC Professional Florist Community
Conference call at 11 AM Eastern today.
"The call will be “web cast” live via the Internet and can be accessed from the Investor Relations section of the 1-800-FLOWERS.COM web site at www.1800flowersinc.com "
---------------------------
I'm surprised the company continues to see floral sales slide. Many local florists saw an up-tick in sales the last quarter and the numbers don't portend well for national companies as a whole. FTD's parent company won't be announcing numbers until Feb. 23 so we'll have to see if this is a trend.
