1-800-Flowers Q1

[CHR]

1-800-Flowers reported Q1 earnings this morning.

A few highlights:
- they attracted 508,000 new customers
- Repeat customers represented 61.1 percent of combined online and telephonic orders
- Online revenues grew 17.3 percent to $62.3 million
- They experienced a revenue increase of 15.6 percent overall
- the Company's GAAP net loss for the quarter was $6.6 million or $0.10 per share compared to a $2.7 million loss in Q1 last year.

It's interesting the see in the Balance Sheet that 1-800-Flowers expresses their goodwill (brand recognition) and trademark at $ 63M while FTD lists theirs at $458M. Ya think?

1-800-Flowers spent $8.5M (30%) more on marketing/sales than they did a year ago.

Accounts payable and accrued expenses changed from <$5.7M> to $13.6M. Looks like they're getting ready for something big.

 

[BOSS]

Coupling the growth of all internet/direct ship together really shows why the Real Florists are struggling. Taking that much cash flow out of the traditional channel is not good...

A nearly 300% loss increase quarter for quarter... good for them, glad it's working!

As to FTD's $458MM for their brand... In their minds! Poop shoot.....

And yes, I would say that 800 is getting ready for something big...like trying to start another full fledged wire service, and stocking up the LFC's for the holidays...

 

[Connie]

We had an 1-800 rep in our shop last week. He managed to offend my staff, and while they attended to something in the back of the shop, he took several photos of something(s) in the shop. He left some printed materials which were immediately round-filed. At least 3 local florists called me to ask my opinion of 1-800, and I think (hope) that I managed to convince them that it would be a terrible mistake to join this group. Each one of the three mentioned how much he/she had disliked that rep.

 

[Mikey the Flower Guy]

Would you have joined..???

if the rep was an angel??
We HAVE such an "angel" in our area...knows lottsa stuff, and lottsa people

 

[NavyBrat]

Angels at 1-800? More likely the devil in disguise!
~Dianne~

 

[Connie]

if the rep was an angel??
We HAVE such an "angel" in our area...knows lottsa stuff, and lottsa people

Join them? No way! I just thought that having a rep with such an abrasive personality was odd. We're getting out of WS, not looking to get into one!

 

[Mikey the Flower Guy]

Well.....

Angels at 1-800? More likely the devil in disguise!
~Dianne~

it IS Halloween you know.......