I took a order for a $100 casket spray today, explained one sided, carnations, daisies and greenery, no problem, but is there any other flower that would be cost appropriate? I hope this is not a new trend...
Exactly Joe - there are styles of sprays that lend themselves beautifully to lower dollar price points. It just takes a good understanding and application of design.
I wish a former co-worker of mine could grasp that simple concept. STYLE DOES NOT INCUR COST OF GOODS SOLD.
STYLE doesn't incur COGS!
joe