1800Flowers.com - Motley Fool

[CHR]

From the Motley Fool

It's the customer, stupid
Lastly, 1-800-Flowers.com executives discussed the importance of fostering long-lasting customer relationships. It found that shoppers often turned to 1-800-Flowers.com for long-distance floral deliveries, but chose local florists for closer recipients. In response, management made a concerted effort to improve relationships with customers, debuting a marketing campaign to present 1-800-Flowers.com as customers' local florist. According to management, most gift-giving occurs within a 15-mile radius, so convincing customers to use its services for those close-to-home occasions is crucial to the company's success.With that goal accomplished, the company has begun to focus on offering its loyal customers a broader spectrum of products.

Emphasis mine.

People, people, people... how much more proof do you need? Might as well just hand them the keys to your shop since you'll need to buy back local orders from them forever.)

Flowers now represent less than 50% of 1-800-Flower's sales.

 

[PhillyPhlorist]

People, people, people... how much more proof do you need? Might as well just hand them the keys to your shop since you'll need to buy back local orders from them forever.)

Flowers now represent less than 50% of 1-800-Flower's sales.

Don't forget the keys to the Van too...as our SAME DAY delivery capability is what they are after...

And, remember YOU are just the "order filler"....THEY (800) are the FLORIST... (quoted to me by a 800 rep over the phone...)

- H

 

[Eric S]

They will pass on the van keys.

Why should they pay for insurance and gas its your job!!!

Oh man my stock value is looking good. Should I sell our wait!!!