200K for .florist ?

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Not worth it. You buy .florist and someone else will buy .flowers or .flower or .roses etc. It's the same with names. Unless you trademark your name someone will walk all over it with a .net, or whatever.

Again, this is something the wire services could easily control, but fairness and honorable business practicess aren't very high up on the totem pole.
 
.com will always be the defacto standard imho.

Back when I was pushing heavy volume on adwords doing marketing. I would periodically split test the EXACT same domain in the URL display at the bottom but with different domain extensions - .com, .tv, .net (depending on what I was marketing) - and .com always had the biggest click through rate by a long shot.

Tests and studies have showed that the most people subconciously put more faith in .com domains and often write of (and rightly so) other domains as "spammy" or scams.

However, .edu and .org obviously don't apply to this really.

cheers
 
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