Just when I was thinking it was getting better out there in flower land...
Speaking Roses has announced an agreement to license Dole Fresh Flowers to produce, market and SELL Speaking Roses to the MASS MARKET...there goes another florist exclusive (yes I know about SR's web site).
7-11 has announced via Tom Gerrity, non-foods catagory manager, that they now have "A Fresh Picked Gift Idea" that encourages consumers to buy flowers....FRESH ARRANGEMENTS from $5.99 to $6.49... there goes the neighborhood...
Supermarketnews.com, Whole Foods Market has joined with growers and distributers to create a standard cut flower certification program...VeriFlora... how come Real FLorists did not get in on this?
800 Flowers released that 54.4% of their total revenues came from online sales...they added 460,000 NEW CUSTOMERS in the first quarter, and 62% made online purchases...
Speaking Roses has announced an agreement to license Dole Fresh Flowers to produce, market and SELL Speaking Roses to the MASS MARKET...there goes another florist exclusive (yes I know about SR's web site).
7-11 has announced via Tom Gerrity, non-foods catagory manager, that they now have "A Fresh Picked Gift Idea" that encourages consumers to buy flowers....FRESH ARRANGEMENTS from $5.99 to $6.49... there goes the neighborhood...
Supermarketnews.com, Whole Foods Market has joined with growers and distributers to create a standard cut flower certification program...VeriFlora... how come Real FLorists did not get in on this?
800 Flowers released that 54.4% of their total revenues came from online sales...they added 460,000 NEW CUSTOMERS in the first quarter, and 62% made online purchases...