slcummins said:
... I ALWAYS earn money from them. 3 of my friends that have FTD or Tela in their shops wine about having to write checks to their wire services every month for the fees and what not.
Stephanie, florists always "earn" money (meaning receive a check) from a wire-service, whenever the number of Incoming orders is more than the number of Outgoing orders. It does not mean that these florists are actually making profits out of this WS.
For example, we also always receive a check from both FTD and TF. Still, in some months, we know the net profit from the WS's were negative. To see how that's possible, you might want to try a net-profit calculator posted by CHR (in this forum, see "Free WS profit to overhead calculator"). We actually use a different kind of accounting method, but the conclusion is the same: WS's are sometimes "money-losing" (i.e., negative net profit), even though we always receive a check.
I think that's the tricky thing about WS. It's very, very difficult to figure out whether we are makig or losing money, unless we do some serious calculation. WS companies do not teach how to do this. They don't want us to know. To do this net-profit calculation, you need to keep track of local, wire-in, and wire-out orders separately. And then do a certain number-crunching.
In any case, the following is at least intuitively clear without any calculation: the most profitable form of WS is to send only, just like what order gatherers are doing. This is because, when florists wire-out orders, what they are actually doing is to
borrow the money (order price) for 45 days and then pay back
only 80% of what you borrowed. All you have to do is to click a couple of buttons or a phone call and say "Thank you very much for taking care of our order." That's a very good business, even though you would have to "write" a check of that 80% every month.