AdWords for Neighboring Towns

[clay]

I want to “play around” with some Google AdWords Adverts for the surrounding towns to be linked to same town landing pages on my site (example http://www.mcadamsfloral.com/default.aspx?lc=edna) .

Instead of competing with the usual AdWord sales content and try to get to the top (with what I am guessing is some ridiculous fees), I am wondering about try to be high enough to get on the 1st page with;

A Edna Texas REAL Florist (25 character/spaces)
Not an Order Broker in NJ (25 character/spaces)
Flower Delivery by TOP Area Florist (35 character/spaces)
mcadamsfloral.com/Edna (22 character/spaces)

I purposely did not word it A REAL Edna Texas Florist , I thought that would be a little deceitful….since we are not technically IN Edna.

Maybe the customer would get it…..and maybe they wouldn’t.

IF we went this direction, I guess I would need something to be posted on our Edna landing page about “McAdams is a REAL florist with delivery to Edna, Texas (TX)….not an Order Broker in NJ” ……so Google AdWords would say the ad is more “relevant” for the quality score.

Thoughts/comments?

 

[Eric S]

I have played around with this over the past year and found that my landing pages made the consumer think that we only deliver the products that appear on the landing pages. It seems to me that if you try to create specific content targeting a specific area with a landing page you get better results with natural results then with using the landing page with your PPC campaign.

Our PPC seems to work much better with just landing on our front page so I have stopped including those specific location landing pages in our PPC campaigns. You would think it would work better since I see many examples from Just Flowers using this technique in their PPC but for what ever reason I could never saw good results.

Now PPC targeting specific products should be be better but again I have not had a good enough experience to keep those campaigns going. Making sure your PPC ads contain rich content targeting locations does help with your rankings but as far as getting people to trust the fact that you will deliver to that city is much harder to convince.

I really don't see how an orderer gatherer can do what they do without just flat out lying to the consumer. The consumer is much smarter then they where a few years ago and they ask all the right questions. It really comes down to who answers your phone and if they have the talent to assure the consumer that the product will be delivered as its shown and in a reasonable amount of time and not get hit with larger then normal delivery fees.