Just wondering if anyone had any new ideas for April promotions. We ran "Tulips Days" for the month of March and it was quite successful. I would love to hear from all of you creative designers out there! Thanks!
April Promotion Ideas?
- Thread starter rhodap186
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I was actually inspired by a post that was made by someone earlier this year. I cannot find it as there are so many posts, and I wish I would have flagged it somehow. Anyway, I am doing a Make Someone's Day for $20 promo with a 4 1/2 inch blooming plant that we are potting in a 79-cent Menard's clay pot with a little ribbon tail and some spanish moss. My cost will be about $7 with a little labor thrown in at maybe 10 minutes. I am doing a 2X markup in hopes to inspire people to buy when they have no good reason to do so. Plus, if they have it delivered, we will make money on that part.
I only have about 20 plants coming in, so if I clear them all out, I will make a $200 contribution to my fixed costs. We will advertise them on Thursday, and I can reorder on Monday if it looks like it is working. My thought process is this...people will part with a $20 bill in theory for some expense they hadn't planned...but it is too low of a price point to send something to someone for a "real occasion" such as a wife's birthday where she should be getting a more expensive gift. So, what we should gain, if it works, is an additional sale that I wouldn't have had before. And, if it doesn't work, I can combine some plants into a blooming plant garden and sell at a higher price point for a traditional occasion like a birthday or a funeral.
Trying to get out of my box here and promote when there is little business so that I earn new and hopefully repeat clients for Mother's Day and beyond.
I only have about 20 plants coming in, so if I clear them all out, I will make a $200 contribution to my fixed costs. We will advertise them on Thursday, and I can reorder on Monday if it looks like it is working. My thought process is this...people will part with a $20 bill in theory for some expense they hadn't planned...but it is too low of a price point to send something to someone for a "real occasion" such as a wife's birthday where she should be getting a more expensive gift. So, what we should gain, if it works, is an additional sale that I wouldn't have had before. And, if it doesn't work, I can combine some plants into a blooming plant garden and sell at a higher price point for a traditional occasion like a birthday or a funeral.
Trying to get out of my box here and promote when there is little business so that I earn new and hopefully repeat clients for Mother's Day and beyond.
April is Daffodil Month/Daffodil Days in Canada
Apparently, out west here, daffodils are so far in short supply....but anyway, now is a good time to plan for this.
Florists can do their own promotions and donate part of the sales to the Cancer Society. We can put out signs in front of our businesses, take an ad in the local paper and of course flood our flowershops with daffodils!
Apparently, out west here, daffodils are so far in short supply....but anyway, now is a good time to plan for this.
Florists can do their own promotions and donate part of the sales to the Cancer Society. We can put out signs in front of our businesses, take an ad in the local paper and of course flood our flowershops with daffodils!
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