Are You Armed With A Wet Noodle?

[CHR]

Ryan has written a great blog post about why we local florists need to patrol our sites for Duplicate Content and add unique text and products to help search engines.

In today’s competitive internet landscape local florists are not only competing with other neighbourhood shops, you are competing with national order gatherers, wire service websites, drop shippers and online directories. Going into competition with a stock template site is like taking a wet noodle to a sword fight.

Follow the link above to read the entire article.

For a number of years, I have been in a position to help local florists (a little) whose websites display unique descriptions and images about their companies, and who offer unique products beyond stock WS fare. It's a continual disappointment that more local shops don't even do the most basic of customization of their template-based sites.

Cookie-cutter sites with cookie-cutter content generally get left in the dust, especially when there are other florists (local and OGs) who have unique content - both about their own companies and about the products they offer.

I'm really looking forward to reading Ryan's planned series about the duplicate content issues.

 

[Palms]

Thanks chr, great thread. I am currently thinking about my new site and this is great advice. Still not sure if i have a wet noodle.... or a sword. Think mine might be a piece of spaghetti pasta lol

 

[wildflowerschicago]

I think we could all use a little website Viagra...for our wet noodle sites...me especially!!!!!!

I will be there, reading and trying to absorb & impliment what I read!!!!