We used to use stryofoam forms for carn and pom forms and oasis for other flowers. We would toothpick everything, just as we did before the oasis forms were available. We were thinking we were being more profitable b/c the oasis forms were too costly, especially for the forms under $200.
We started timing ourselves. Not timing the good designers, but the average ones. What we were noticing is that when you have a lot of funeral work, you save the items like the casket sprays, and baskets for the designer on duty and the inexperienced designers or helpers were shown forms b/c they are tedious and easy. What we thought should take 45 min to 1 hr took 90 minutes plus. We then added up all the materials, time, proper labor ($60 per hr) and realized we were losing our asses on the forms under $250.
We pretty much doubled our prices on the forms. Most of our forms now cost $275-$400, or more for unique flowers or unique designs.
For $175 we would used an 18" oasis form. We charge 40% labor ($70) and would like it to be completed in one hour at most. The form is $25 retail, only making it up 2 x's. That leaves you only $80... at $1.50 per carn, you can only use about 50 carns.
A bleeding heart is solid red. I have no clue where and when the morbid blood droplets came from, but ask anyone 60 years or older and I think they would agree it's just solid red. A broken heart is white with a red crack. If you have more $ you could always do a spray, but not for $175 in our shop.
A 24" heart would cost $325 ($130 labor, $35 form & $160 in flowers), leaves you money for about 100 carns. I think it should take about 100 to fill a 24" heart. This takes most designers only 60-80 minutes, but the additional labor allows for al the other BS, you sometimes run into like needing to spray flowers if you don't have the ride colors, opening the carns a bit by hand, bordering in greens, etc.
We should have increased our form prices LONG before we did (about a year ago). We also increased the recommended pricing for head and foot baskets, casket sprays and other immediate family work.
I think sometimes those of us in biz for years.... we struggle with price increases periodically. Our labor and overhead has increased drastically... we need to pass this on. And the oasis form prices vs styro - yowza!
We lose VERY few orders for forms since the price increase. Usually if their budget is $200 or less and they are quoted $325... they just choose a basket, fireside, etc. The labor on these items is only 30%. We explain that more of their money is going toward flowers in a basket or spray... and it would be far showier of a design.