I wish it were that easy, because I agree with you 1000000%. Sorry to be the wet blanket.
Why won't this happen? I'll tell you. Less than 1% of all florists read this forum. Most of the people here are locked into their WS because they have invested too much money and time in the POS/technology/Website, etc.... AND most florists don't understand. Understand what you might ask? I don't have time to explain this in full, but I think you get the gist.
Assume there is florist A and florist B in FloristTown and they both have FTD. Florist A gets rid of FTD, do you think that hurts FTD? No, they now send their orders to Florist B and now your competition has just taken a share of your market. The above, is just in general or how most florists feel. You might think, but why can’t florist A and florist B agree to get rid of FTD together. If you believe florists can agree on one thing, I have a bridge to sell you.
Wire Services are a necessary vice for a lot of florists to stay alive, but whose interests are about the bottom line, as should yours. Business is business and capitalism is kill or be killed game. Florists find out real quick if they are in business to be a florist or someone who thinks it would be fun.