Article Don’t Be Left Behind: Why Your E-commerce Site Needs An “authority Blog”

[FlowerChat Blog Feeder]

Funny thing: For all of the online proclamations of “Content is King,” you would think that most business owners with enough savvy to have a website would have caught on by now. But that's sadly not the case. Many businesses still don't have a blog, and if they do, it's usually a non-updated, abandoned piece of web space that's drier than the Sahara. And even if the blog is updated on a regular basis, the posts are usually fluffed-up, canned articles that accomplish close to nothing. The average small business blog suffers from more neglect than an abandoned, haunted house. Continue reading →

Post from: Florist SEO Blog by Florist 2.0

Don’t be Left Behind: Why Your E-commerce Site Needs an “Authority Blog”

Continue reading...

 

[Mark Anderson]

Great post Ryan!

Quick question. Let's say you have x number of minutes each week for your total online marketing efforts – how should they be allocated between blog posting and Facebook (assuming for now those are the only two efforts)?

 

[KABERS]

but facebook is soooo easy and if you look like a complete idiot it's gone from the feed within a day. Blogs take so much more in brain cell usage. I must conserve endangered cells.

 

[Mark Anderson]

This is the trap though! I once followed a live online Q&A with a fitness guy who was talking about a specific diet. People kept sending in questions like "what about apples/cashews/etc.?" Finally the guy just said "stop asking - if there is any chance you enjoy something you should assume it's not on the list."

Blogging is hard. Really hard. But I have seen it do amazing things for florist websites. I think it has to come before Facebook. Anything easy or fun probably isn't good for you!

 

[theRKF]

Great questions: http://www.florist20.com/community/resources/blog-as-your-social-media-home-base.8/

You should put your social media efforts first into your own blog, then use social to share it.

 

[KABERS]

This is the trap though! I once followed a live online Q&A with a fitness guy who was talking about a specific diet. People kept sending in questions like "what about apples/cashews/etc.?" Finally the guy just said "stop asking - if there is any chance you enjoy something you should assume it's not on the list."

Blogging is hard. Really hard. But I have seen it do amazing things for florist websites. I think it has to come before Facebook. Anything easy or fun probably isn't good for you!

PARTY POOPER!

 

[Mark Anderson]

PARTY POOPER!

Don't get me wrong - I count french fries cooked in corn oil as two servings of vegetables. But when it comes to blogging I am a true believer.

 

[theRKF]

Since it's recent and related, I wanted to drop a link to this discussion on blogging as well:
http://www.florist20.com/community/threads/google-plus-blog-questions.37560/