dot.com scum at it again

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sunny

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Oct 31, 2002
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If this is any indication of what the rest of the week is going to be like , I'm unpluging the stupid merc. After being clear of dot. com for a long time start sending me orders , gave one curtousy call to remove me immediately or face irate customers after holiday with non delivery was told that dot. com orders are now coming to us via retrans , guess I'll have to screen all retrans . Ps order was for M2 $47.00 del inc. Ftd RSP $49.99 plus del.
 
.com orders, THEY ARE USUALLY US PRICED. WHICH MEANS YOU HAVE PLENTY TO COVER YOUR ORDER.
I react that way sometime.
Luc
 
In a newspaper insert (which had coupons for household items) the other day Floraworld.com was advertising on the front page, and had $10.00 off and you can win flowers for a year from Glade. Floraworld recently got a nice award from Teleflora.
 
The interesting thing in this article is FTD.COM will make sure the order is delivered if it's in by 2 pm on Sunday , Mother's Day. What if no shops are open to get the order in that Town or City?

Who Will Win the Mother's Day Race?

By Elizabeth Millard
E-Commerce Times
May 5, 2003

At FTD.com, shoppers can place orders until 2 p.m. on Mother's Day, and the site guarantees same-day delivery through its florist network.

Thanks to dutiful sons and daughters, the approach of Mother's Day has become highly visible online, with a profusion of flowers, candy and other tokens of esteem displayed.

It is harder to predict, however, which e-tailer will come out ahead in the race to win the affection of online shoppers, who last year made the holiday a pretty one indeed. FTD.com (Nasdaq: EFTD) boasted a 238 percent increase in Mother's Day-related traffic in 2002, and 1-800-Flowers (Nasdaq: FLWS) claimed a one-day high of 150,000 orders.

Because consumers have grown even more comfortable shopping online, this year could prove even sweeter for Mother's Day-focused e-tailers. To reap the maximum rewards, many companies are taking an aggressive approach to woo customers.

Gearing Up

The week before Mother's Day, which falls on May 11th, should be an especially active one for e-tailers specializing in presents that Mom might like, if the past is any indication. Even in a turbulent economy, this holiday is seemingly recession-proof, with filial love often winning out over empty pocketbooks.

"People might think that Valentine's Day is the big one for flower purchases," 1-800-Flowers spokesperson Ken Young told the E-Commerce Times, "but when you think about it, not everyone has a sweetheart. However, everyone has a mother."

Every e-tailer knows that. Sites like FTD.com, RedEnvelope, Proflowers.com and 1-800-Flowers have been pushing hard to win shoppers as the holiday nears, competing against each other and against titans like Amazon.com (Nasdaq: AMZN) .

Tactical Thinking

In this heated contest for the hearts and minds of Mother's Day shoppers, it is not enough to display images of flower arrangements and hope for the best. Something else is vital: promotion, and plenty of it.

Mom-focused e-tailers have been using the usual techniques, such as sending e-mails to opt-in customers, but there are new strategies this year as well.

1-800-Flowers is holding a contest based on the best maternal advice (the company has already heard "eat your vegetables" several times over), and on May 6th, it will be opening the Nasdaq trading floor to promote its "Bring Your Mom to Work" day. That event, a benefit for ovarian cancer research, has drawn support from several large companies, including AT&T (NYSE: T) .

Although these initiatives foster a sense of well-being among employees and create a positive image of the company, Young noted that 1-800-Flowers is not taking its eyes off the prize.

"Don't get me wrong," he said. "We'll be selling a lot of flowers. And I mean a lot. Last year, we sold more than 500,000 arrangements, and keep in mind that only half our revenue comes from floral gifts, so we expect to see growth in the non-floral items as well."

Rose Is a Rose

In the flower arena, competition seems especially heated. Along with 1-800-Flowers' offline promotions, other e-tailers also are working to distinguish themselves enough to draw holiday orders.

Tracy Benelli, spokesperson for Proflowers.com, told the E-Commerce Times that Proflowers recently created a catalog detailing its products and has been pleased with the results.

"We're also sending our quality assurance teams to all of our growers to hand-select the best flowers for our customers," she said. "This has become standard operating procedure for our company."

Sweet Smell of Success

In terms of the ultimate procrastination tool, however, FTD.com may trump other sites: Shoppers can place orders until 2 p.m. on Mother's Day, and the site guarantees same-day delivery through its florist network.

Caroline Barni, FTD vice president of corporate relations, told the E-Commerce Times that FTD is the only e-tailer that can make that kind of promise.

In addition to last-minute delivery, Barni said, the company has added new products and will expand its number of call center personnel to handle the rush.

The FTD brand name helps, too, she added. "We have over 96 percent consumer awareness for brand. That's pretty notable. And our member florists participate in our advertising by using our name and site in their print advertising for Mother's Day."

Handicapping the Gift Horses

With a slew of e-mail pitches winging their way through the ether and promotions still launching, it is difficult to predict which e-tailer will come out ahead, but as IDC analyst Jonathan Gaw told the E-Commerce Times, it may come down to which one can do the best job of nagging potential customers.

Gaw said there are two kinds of buyers: those who plan ahead and carefully shop for their gifts, comparing prices at sites and placing orders in plenty of time; and, as he put it, "the other 95 percent of people."

To reach that last-minute majority, Gaw said, sending out reminders is key and necessitates utilizing a variety of tactics. He noted, "They'll have to get shoppers to look at the message, to suddenly say, 'Oh yeah, Mother's Day is coming,' and that can be done through sponsored searches and working the appropriate online marketing."

Brand Advantage

It also could be that despite marketing savvy, shoppers will simply gravitate toward the companies they know best.

"Part of it is having a strong brand name," Gaw said. "FTD will do very well because of this, and 1-800-Flowers, too ... RedEnvelope's brand isn't as strong. They're going to have to work a little harder."

Even those with strong branding undoubtedly will redouble their efforts as Mother's Day draws closer, and shoppers in search of flowers, candy and other gifts should have plenty to peruse in the next week.
 
WONDER WHO'S GOING TO OPERATE OUR SHOP?

But in a technical sense, an order placed at 2PM Sunday can be delivered by 2PM Monday and still be same day delivery! Now, how many shops aren't open on Monday? From experience, A BUNCH!
 
I am sorry to say that NOT EVERYONE HAS A MOM!!!!!!
Andthe story about a sweetheart, well that is a crock, everyone that is married is their sweetheart.
Gee, don't get me going this morning......
Luc
 
Luc , unless order says US funds its in Can money which is what this one was, the point I tried to make was ,we ain't going to fill one #$%^ing order from them and they tried to slip one in after over 2 years of not dealing with them. I'm verybusy with not only MD but the garden center and if I have to screen every bloody order I'll just unplug the merc. Why if you make if clear in terms even a complete moron can understand , do you have to waste your time to wait on the line and speak to someone who can't grasp that you won't fill their orders. The intelligence level amazes me!!
 
Actually everyone does have a Mom...some still honour their deceased Mother's with a white carnation bout. at church...pink for Mom's still with us.
 
What V said. I always remember my grandmothers at Mother's Day. I'm lucky, I still have my mom and believe me, I'm thankful for that too.

Audra
 
It seems that by telling a dot.com rep. to not send orders to us that we quit Ftd. Got a call from Ftd rep this am wondering when and why we quit, like I said the intelligence level is so low I'm amazed.
 
So again I'm forced to ask ... Why be FTD?
Bad enough they steal your customers with your money, and they are dumb as a collective brick besides?
 
I am at a loss as to why some here do not want to recieve orders that are proccessed through FTD.com. Can someone fill me in? We love to get em here.
 
It's all in the GAME

Originally posted by BonJonBovi
I am at a loss as to why some here do not want to recieve orders that are proccessed through FTD.com. Can someone fill me in? We love to get em here.

Some of us who left them a few years ago could see that the .COM was going after YOUR CUSTOMERS and thus all FTD needs you for, is to WASH CARS.:D
 
It's red here.

Red carns for mother's still with us here. (red for blood) Never heard of pink being used. Is that Canadian? Very curious.:cool:
 
Patty...perhaps it is a regional thing...although I must admit I've never heard of the red (blood) carnation as a symbol for a Mom...alive or otherwise.
 
Originally posted by Victoria
Patty...perhaps it is a regional thing...although I must admit I've never heard of the red (blood) carnation as a symbol for a Mom...alive or otherwise.

Must be regional...........as it's always been Red here too, but it's not done at all very much anymore.
 
Here on the rock it's always been red if your Mom's alive white if she's passed on; I recall my Father wholesaling artificial corsages in red and white all around Newfoundland for Mother's Day for years and our customers still know the "right" colours.
 
Here in Maine, White if your mother is deceased, colored if Mom is still with you ;)
 
Originally posted by Infinite
So again I'm forced to ask ... Why be FTD?
Bad enough they steal your customers with your money, and they are dumb as a collective brick besides?

I'm forced to ask, why be FTD or Teleflora, with a few exceptions at either company, they are both very much the same. :)
 
Originally posted by Peter1
I'm forced to ask, why be FTD or Teleflora, with a few exceptions at either company, they are both very much the same. :)

Because TF does not actively try to attract your customers - they send the customer to you.

The one exception is FlowerClub, as we know, and even there TF eliminated all NON-floral products from the catalogue. They could have followed FTD's example and maintained or increased the non-floral offerings to boost profits - instead, millions of $$$ that could have wound up as cheese cakes or crackers are spent on flowers.
 
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