Decisions decisions
Since I'm the primary outbound sender - I determine where about %60 of the orders go.... I use several criteria.
I pick the best florist for the job, if they belong to both services, I have decision to make. We split our orders 50-50 for rebates - we don't always have a lot of outgoing (november is particularly slow).
Some choices are easy, eg. all our Elliot Lake orders go to Luc. We know what his work is like, he gets our nod. In Toronto, that decision is harder. We have several florists we work with, which one gets it is often determined by Postal Code.... if it's close to Ital, it's his... closer to Martin's, they get it. We have chosen to work with florists that frequent this board, the FTD board and ones we've met and workshops/conventions. If they care enough to learn more about the industry, then they're our kind of people. We want our out-of-towns handled as much like we would as possible - that's the prime determiner in the way we send out orders.
Audra