Looks like FTD has put all their eggs in one basket, and when the basket breaks......:FTDme
FTD has a massive hunk of antique hardware in Downers Grove and it seems that everything form florist to florist orders, dot.com orders, we site orders, DOG's orders and more go though there.
They can have all the backup equipment they want but what would happen if a national disaster such as Katrina, or the Ice Storm of 1997 in Eastern Canada / US were to hit the Chicago area?????
It's going to cost FTD a bundle now but they are going to have to set up a different system with pods in several areas so that if a problem occurs in one area orders can be automatically be rerouted through another pod and continue on it's merry way to the final destination (the recipient). Phone companies have systems like that in place.......when a major phone line goes down all long distance calls are redirected, it may slow things down a little but it usually doesn't kill the system and if enough pods are used it would only effect a small section of the landscape.
It only makes common sense, when we order flowers for a major holiday most of us don't order everything from one supplier to all come in on the day before (I sure don't). FTD did and now it's really going to cost them big $$$ to fix along with a loss in unhappy members that will likely resign after this episode......not to mention the ton of customers that will not trust the floral industry any more.....Not just FTD but all flower vendors will suffer because all FTD's eggs were in one basket.
:soapbox:
FTD has a massive hunk of antique hardware in Downers Grove and it seems that everything form florist to florist orders, dot.com orders, we site orders, DOG's orders and more go though there.
They can have all the backup equipment they want but what would happen if a national disaster such as Katrina, or the Ice Storm of 1997 in Eastern Canada / US were to hit the Chicago area?????
It's going to cost FTD a bundle now but they are going to have to set up a different system with pods in several areas so that if a problem occurs in one area orders can be automatically be rerouted through another pod and continue on it's merry way to the final destination (the recipient). Phone companies have systems like that in place.......when a major phone line goes down all long distance calls are redirected, it may slow things down a little but it usually doesn't kill the system and if enough pods are used it would only effect a small section of the landscape.
It only makes common sense, when we order flowers for a major holiday most of us don't order everything from one supplier to all come in on the day before (I sure don't). FTD did and now it's really going to cost them big $$$ to fix along with a loss in unhappy members that will likely resign after this episode......not to mention the ton of customers that will not trust the floral industry any more.....Not just FTD but all flower vendors will suffer because all FTD's eggs were in one basket.
:soapbox:
