FB and MS not my target market really. I wish it was, I'd be ripping that up!
In the future, niche sites will rule them all. I know laugh all you want... they did back in 95 when they said Netscape would be over taken.
I make this assumption because ones passion/hobby/likes is greater than the people they hung out with in high school or at work.
For example sports social networks, beer/wine/spirits social networks, wine drinking social networks, etc.... Yeah I know FB has groups, but it's not the same. Plus FB design is so 'college guy' and MS design is so WTFudge? But I know that function over form will wins.
What if there was a social network worked around boutiques and their customers who love them and is built around events, sales and relationships and shopping? Oh wait! There is one! The one I created,
www.poshcircle.com lol (ok that was a pitiful plug I know)
- The concept is ahead of it's time because the target market of a boutique is older and a lot of older people are like... 'email? isn't that the new Tom Hanks Movie?" - I might try to focus it more on one or two things that rely heavily on events, like Wine. I need to fix pC, it's broken.