The following is an excerpt from Jennifer Laycock's latest article in the Florist's Guide to Social Media. The complete article is attached as a PDF.
Please note - You will need this password to open the PDF: "FCblogger"
BONUS: During the webinar Jennifer showed us her checklist for pitching other bloggers to link to your content. The checklist is also available here as a PDF.
Please note - You will need this password to open the PDF: "FCblogger"
Building Your Business by Blogging
While today’s online marketing world is in a social media frenzy of Tweeting, YouTubing and Facebooking, many companies are still working on fleshing out a solid strategy to create a centralized voice for the company on the web. No social media platform offers a better opportunity for connecting with your customers than a blog.
Of course when it comes to reasons for blogging, most businesses are driven either by the desire to use it as a marketing channel or because they understand there are potential search engine ranking benefits in establishing a blog on their company’s domain.
The SEO Power of Blogs
There’s little denying the power of blogs when it comes to boosting rankings. Blogs operate as lean, mean, content pumping, link attracting machines. On the other hand, web sites tend to get a little pudgy around the middle as they age. Content gets neglected; navigation gets sluggish and picking up links get more and more difficult.
BONUS: During the webinar Jennifer showed us her checklist for pitching other bloggers to link to your content. The checklist is also available here as a PDF.