Floral Business Idea

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Dazeal

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Mar 27, 2005
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www.chicfloral.com
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If anyone has heard of this, please let me know, I find it interesting. If the below sounds like an idea that is a flop, let me know too. I think this idea would have to be in a city 100,000K+ people to be successful.

Below is a quick gist of an idea, the details aren’t all worked out now, and the rest would take too much time to post. This might be worth franchising.

Florists, INC.

The owner is a manager or could be a florist, but it is absolutely necessary that this person(s) know about business and the floral industry.

The shop is not a traditional shop, but set up as more of a design work place. Instead of having employees, you have floral contractors.

Your manager/owner’s responsibilities would be to buy the flowers, manage contractors, marketing and the financials.

Floral Contractors would be made of these people who are basement Betties. They do good work, but will never have the ambition, knowledge, money, etc.. to start a florist. Each shop will have a certain amount of contractors depending on your gross. The contractors will pay you for their flowers, deliver their own arrangements and pay a monthly rent. There will be a cooler or coolers that each designer will have designated o them. Contractors are expected to work 10-20 hours a week. (Or whatever)

How could this help? No employee pay/insurance. Word of mouth/publicity might spread faster, no van or delivery hassles minimum hours. People know they can get different style depending on the contractor.

So at the end of the month, you would receive rent, COGs and a % of each sale. The COGs and rent would cover your COGs and rent and the % would pay for your time.

Maybe the money wouldn’t justify this idea. Any comments? It’s just something that came to me in a dream last night.
 
Sounds like an LFC :rolleyes:

And to be profitable I think you'd need 350K

Daz...for 100K I'd only have to add 3-4 employees...why give up the profits to "contractors"...??
 
Yeah Boss, I agree. The more I think about it... I should of never of posted this silly idea.

What is LFC?
 
Dazeal said:
Yeah Boss, I agree. The more I think about it... I should of never of posted this silly idea.

What is LFC?
Not really *silly* it could work in the right market.....think of consolidation of current florists that could lower their overhead....

LFC...Local Fulfillment Center as in 800Flowers model
 
this is not new....

we had considered consolodation of physical locations maybe 7 years ago, when it became apparent that florists' bottom lines were shrinking rapidly!!
We had the "opportunity" of purchasing a large open building, in which we could install up to 12 "stalls" of which each could contain an independant florist operator....much like a beauty salon, or a flea market!!
The idea was berated, and laughed at, and condemned as ridiculous!!!
<deep sigh>.......OK
 
Daz,

If an owner/manager is providing the facility, providing the product, and the delivery equipment, I would think that the IRS, the State Dept of Revenue and the State Dept of Employment would still define the floral contractor as an employee.

However, as a alternative, What about a floral designer temporary services agency. Just like anyother temp employment agency only specializing in Floral design, and related fields.

The difference between a beauty salon and a floral designer is that the beautician is providing a service not assembling a product.

Joe
 
The reason this could not work is that the volume is not there, except for perhaps in the 20 largest markets. Beauty salons can do this because EVERYONE needs a hair cut...only about 2-3% (???) of the population even considers buying flowers.

The BBs would never consider paying for a space...I think that is why the word "BASEMENT" is in their names...
 
Thanks to all of you for your insight!

The area I live in is too small to make this happen, it was just a wild dream. I have those when I eat too much cheese for supper.
 
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