I can see where Bloomz is coming from. I can speak from experience that the more that the more information you try to give someone about something they don't really know that much about just confuses them. The truth is most people don't care how the flower industry works, and these articles I don't think are helping.
And I would say that about 99% of my customers shop at Wal-Mart. I don't know about everywhere else but here Walmart is no discount store. You can go in the Walmart here and buy produce that is better than half of the other grocery stores in the area, you can get you cell phone service, you palm or Windows mobile device, plasma screen TV, computer, routers, Kitchen Aid Appliances, digital cameras, nice $100+ area rugs, etc. All while shopping on hardwood floors.
My point? If you think your customers don't shop at Walmart, you are just fooling yourself. For example, when we had an RC Airshow here and one of the people that came went to pick up some items he went to Walmart and bought $300 worth of stuff. He is a Multi-Millonare with a card that costs more than most people's houses.